7 Best Klaviyo Alternatives for eCommerce in 2026

Klaviyo is a good product. I want that on record before we start, because most “alternatives” articles open by kicking the incumbent, and Klaviyo doesn’t deserve it — it was one of the first platforms to take eCommerce email seriously, and over 100,000 stores use it for a reason.

But there are reasons people go looking for the exit. The price climbs faster than most stores’ revenue does, there’s no web push channel, you can’t split-test paths inside its automations, and the pre-built flows are on the simplistic side. If any of those are your itch, this article is for you.

My position upfront: Omnisend has been our #1 eCommerce pick in our annual email marketing comparison since 2017, and I published a full Klaviyo vs Omnisend head-to-head this morning. So I have a horse in this race, and I’ll show my working rather than ask you to trust me.

A note on the numbers. As part of our annual research we survey thousands of email software users and test the major platforms side by side — prices below are what we verified for our guides at the time of writing. Both Klaviyo and its rivals adjust pricing often enough that you should check the calculators before committing.

The short answer

For most Shopify and WooCommerce stores, Omnisend is the alternative I’d move to. It’s cheaper than Klaviyo at every contact tier we’ve compared — around $132/mo versus $150+ at 10,000 contacts — and it runs email, SMS, and web push as native steps in a single workflow, a channel combination Klaviyo can’t match.

If budget is the whole story, Brevo prices by email volume rather than contacts, which makes a big list on a light sending schedule almost embarrassingly cheap. And if your business is only half eCommerce, ActiveCampaign has the deepest automation builder I’ve used in 12 years of testing.

The rest of the field — Drip, Sendlane, Mailchimp, Shopify Email — each earn a place for a narrower situation, covered below.

Klaviyo alternatives compared

*Brevo prices by email volume, not contacts — the 10K figure assumes roughly four emails per contact per month.

01Omnisend — the one I’d actually move to

Omnisend was built for eCommerce from day one, and the setup experience makes the point immediately. Connect Shopify or WooCommerce and it pulls in your product inventory, store styling, customer list, and order history automatically — most stores send their first campaign within 15-20 minutes of signup. Its Shopify app holds a 4.8-star rating with 5,000+ five-star reviews.

The pricing case against Klaviyo is straightforward. Omnisend Standard starts at $16/mo for 500 contacts against Klaviyo’s $20/mo, and at 10,000 contacts you’ll pay around $132/mo versus $150+. In our Shopify email comparison the gap held at every list size we checked.

Then there’s the feature Klaviyo simply doesn’t have: web push. Omnisend treats email, SMS, and push as native steps in one visual workflow — send an email, wait 24 hours, fire an SMS if it went unopened — and you can A/B test entire workflow paths with results measured in revenue, not opens. Klaviyo supports neither the push channel nor the path-testing.

Revenue attribution is the feature I rely on most. Every dollar is traced back to the exact campaign, automation step, and A/B variant that drove it, based on actual order data rather than UTM guesswork — more granular than Klaviyo’s, which is itself strong. I’ve covered it properly in our full Omnisend review.

Now the downsides, because there are some. Omnisend’s email templates are visually underwhelming next to Klaviyo’s, which are some of the best-designed we’ve seen. The Standard plan caps sends at 12x your contact list per month — fine for most stores, a ceiling if you send daily. And its reporting has no answer to Klaviyo’s predictive forecasts and peer benchmarks.

If you’re not running an online store at all, skip it entirely. The whole product assumes you’re selling things.

Choose Omnisend if: you’re a standard Shopify or WooCommerce store and the Klaviyo bill has started to sting.

02Brevo — the budget email + SMS pick

Brevo (formerly Sendinblue) does one thing structurally differently: it prices by email volume rather than contacts. Unlimited contacts on every plan, including the free one — you pay only for what you send. The free plan allows 300 emails a day, and the Starter plan covers 20,000 emails for $25/mo.

For the right sending pattern that’s a rounding error next to Klaviyo. A large list on a monthly newsletter costs almost nothing; the same list on Klaviyo prices by headcount whether you email them or not.

I’ve used Brevo since 2016 and sent 640,199 emails through it across our ventures without much drama. It’s not exciting. It works, and it bundles SMS, WhatsApp, and transactional email — genuinely useful if your store sends order confirmations and password resets from the same roof.

The catches are real, though. SMS credits aren’t bundled — every message is paid for on top, unlike Omnisend’s Pro plan, which includes SMS credits equal to your monthly plan cost. The automation has a low ceiling: no split-testing paths, no predictive sending, and nothing close to Omnisend’s eCommerce depth — no product picker pulling from your catalogue, no revenue attribution of the same grade. And we’ve seen recurring complaints about accounts being throttled when send volume spikes.

Choose Brevo if: the invoice is the deciding factor, your sending is moderate, and you can live with simpler automation.

03ActiveCampaign — for automation beyond pure eCommerce

If your business is only partly a store — say, products plus services, courses, or a B2B arm — ActiveCampaign is the alternative I’d look at first. I’ve used it for 12 years across our portfolio companies, and its visual automation builder is still in a league of its own: 135+ triggers, conditional branching, and split-testing of entire automation paths, which Klaviyo lacks.

The Shopify integration is native and solid, with over 500 automation templates against Klaviyo’s simpler set. Deliverability is consistently top-tier in independent testing. And Active Intelligence — the AI layer that learns from your own campaigns — can build workable workflows from a plain-English description.

Pricing starts at $15/mo for 1,000 contacts and runs $149/mo at 10,000 on Starter — though the Shopify integration requires the Plus plan, which is $189/mo at that size. That makes it pricier than Omnisend for a pure store, and you’re paying for CRM and automation depth an eCommerce-only business may never touch.

Two more honest gripes. ActiveCampaign hiked prices in 2024 and ruffled many a feather doing it. And its reporting is bland next to Klaviyo’s — if analytics drew you to Klaviyo in the first place, this move will feel like a downgrade on that front.

Choose ActiveCampaign if: you need automation across more than store transactions, or you’re outgrowing what an eCommerce-only ESP can model.

04Drip — the simple one

Drip pivoted to eCommerce after its Leadpages acquisition, and it wears the change a bit loosely — it often feels like a generic email tool with eCommerce sprinkled on top. But it’s refreshingly quick to get running, the templates are well-designed, and the single-plan pricing is easy to reason about: $39/mo for up to 2,500 contacts, unlimited emails, every feature included.

The ceiling arrives fast. There are only nine pre-built automation templates for Shopify users (and calling some of them templates is generous), the workflow builder has no drag-and-drop, and the action list is short. At 10,000 contacts it’s $154/mo — more than Omnisend for a fraction of the automation.

The redeeming quality of that simplicity: if you outgrow Drip, you’ll do it before you’ve built anything painful to migrate.

Choose Drip if: you’re a small store with basic needs and you value getting set up in an afternoon over long-term headroom.

05Sendlane — email + SMS, nicely built

Sendlane is the closest thing to a like-for-like Klaviyo rival on this list: a unified email and SMS platform for eCommerce, with two-way messaging, scheduled replies, and deliverability rates that slightly beat Klaviyo’s in our testing. The interface is a genuine pleasure — where Klaviyo can feel clunky, Sendlane just works.

The problem is the front door. Entry pricing starts at $173/mo for 5,000 contacts and 5,000 SMS credits on annual billing, which rules out most small and mid-sized stores before the conversation starts. Integrations are limited to Shopify, WooCommerce, Miva, and ClickBank — if your store runs on anything else, it’s a non-starter.

Choose Sendlane if: you’re an established store on a supported platform, SMS is central to your strategy, and you’ll pay for software that’s pleasant to use.

06Mailchimp — the one people ask about

I’ll be blunt: Mailchimp is cruising on its reputation. It’s the name every store owner knows, it starts at $13/mo with a free plan for 500 contacts, and at 10,000 contacts it runs around $110/mo — cheaper than Klaviyo and Omnisend both.

But you feel where the money went. There’s no native SMS (it’s an add-on), no web push, the automation is limited, and revenue attribution is basic where Omnisend’s is the best in the category. Our migration data shows a consistent pattern: users leaving Mailchimp, almost nobody moving to it.

Switching from Klaviyo to Mailchimp would be trading analytics depth for a slightly smaller invoice. I’d take the Omnisend route instead — comparable savings, no downgrade.

Choose Mailchimp if: you send basic campaigns, automation barely features in your plans, and the brand familiarity is worth something to you.

07Shopify Email — the free one

If you’re a brand-new Shopify store still building your first list, the maths changes: you may not need a Klaviyo alternative so much as a free placeholder. Shopify Email is that. It’s free for up to 10,000 sends per month, needs no integration work, and sales are attributed to the right emails automatically — it does feel like magic having that work with zero setup.

The limitations are the point. Six automation templates (six!), no A/B testing, mediocre template designs, and an editor that gets glitchy enough to need the occasional page refresh. It’s an app for surviving your first months, not for running a real email programme.

Choose Shopify Email if: you’re pre-revenue or close to it. Graduate to Omnisend’s free plan the moment you want automation that does more than the basics — our eCommerce email comparison covers that jump in detail.

Switching off Klaviyo: the free migration

Here’s the section that changes the decision for most readers, so it gets its own heading.

The honest reason stores stay on a platform they’ve half-outgrown is rarely the product — it’s the migration. Rebuilding automations, recreating templates, re-warming deliverability… it’s the project that sits on the roadmap for two years while the invoices keep arriving. I’ve watched it happen across our own ventures.

Omnisend has removed that barrier. There’s a self-serve migration tool that automatically syncs your contacts, properties, tags, segments, and engagement data from Klaviyo (or any other ESP). And on any paid plan, Omnisend’s team will handle the entire migration for you at no extra cost — list imports, automation rebuilds, template recreation, and deliverability setup, all done by their people rather than yours.

In Omnisend’s own words: “We’ll pack, carry, set up, and switch on the lights — you just walk in and start selling.”

No other platform on this list offers an equivalent. Moving to Brevo, ActiveCampaign, or Drip means doing the rebuild yourself, which is fine if your setup is simple and a slog if it isn’t. So the question stops being “is the alternative better enough to justify a two-week migration sprint?” and becomes simply “is it better for my store?”

One practical tip if you do move: keep your Klaviyo account read-only for a month afterwards. Historic campaign data is the thing people realise they need three weeks after cancelling.

When Klaviyo is still the right call

Fairness cuts both ways, so here’s the case for staying.

I’d keep Klaviyo if you’re a large eCommerce business with a team dedicated to email and SMS, particularly on Shopify Plus. Its predictive analytics — revenue forecasts, expected purchase dates, and benchmarks against similar eCommerce businesses — are the best I’ve seen in this category, and nothing on this list fully replicates them. Its deeper Shopify Plus integrations matter at that scale too.

I’d also stay if design resource is your bottleneck. Klaviyo’s templates are a class above every alternative here — enough that a small team without a designer can ship professional campaigns on templates alone. Omnisend’s templates, by contrast, are its weakest area.

And there’s the ecosystem. More agencies and freelancers know Klaviyo than any other eCommerce ESP, so if your operating model is “retain an agency”, that mindshare has real operational value.

What I wouldn’t do is pay the premium as a standard store doing standard eCommerce email. At that point you’re funding forecasting features you’ll glance at twice a year.

Final verdict

For most stores weighing up a move: Omnisend is the best Klaviyo alternative — around $132/mo versus $150+ at 10,000 contacts, more granular revenue attribution, email + SMS + push in one workflow, and a free done-for-you migration handled by Omnisend’s team that removes the usual reason to put this off. The full case is in our Klaviyo vs Omnisend comparison.

Brevo is the pick when budget rules everything, ActiveCampaign when your automation needs run past pure eCommerce, and the rest serve narrower corners of the market.

Omnisend’s free plan covers 250 contacts with the full feature set — enough to kick the tyres properly before you move anything that matters.

Try Omnisend free →