Venture Harbour / Research

Why we launched the Test Lab

Since 2012, we've partnered with dozens of software brands – referring millions in ARR along the way. The deal was simple: we sent traffic, we got paid for it.

That model isn't what it used to be. Zero-click search and the rise of AI have quietly changed how sites like ours add value. We're cited constantly — but sending less traffic than we used to.

So we stopped selling traffic and instead focused on the thing we're actually good at: being one of the sources that gets recommended when someone — or something — is deciding what software to buy.

Now we take on a few pre-vetted brands per category, actually use their software, test it on our portfolio companies, and write up what we find. That testing sharpens our content, which is what readers and AI tools reward with more visibility.

Marcus Taylor
Marcus Taylor
Founder, Venture Harbour

Our Test Lab partners include

Omnisend Nutshell monday.com Campaigner Ashby Wistia


We will email a Stripe invoice, payable by card or bank transfer, on 30-day terms. Your placement goes live once it is settled.

The legal entity name, if it differs from your trading name.

Your accounts payable address, if you have one.

An EU VAT number means the invoice is raised under reverse charge.

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