Venture Harbour / Research

Questions we get asked

Can we use tracking links/a referral platform?

Of course – we're happy to link directly to your website, or use whatever tracking links you'd prefer. In some cases, partners like us to use referral links from a platform like Partnerstack/Impact. In this case, we're happy to forfeit any commissions generated via that platform.

Can you emphasise a specific feature/plan/product?

Generally, yes. After payment's received we have a (5-minute) onboarding form that asks several questions to understand what you'd like us to focus on and if there are any customer segments that are a particularly good fit.

Can we guarantee a #1-3 position?

Unfortunately not. To protect ourselves and partners from non-compliance with advertising standards, we do not guarantee specific positions. That said, we only recommend placements where you'd naturally feature prominently. We also avoid framing lists as "#1 is better than #2" and instead frame each tool as best for a specific use case or ideal customer. We get that this is a trade-off, and do our best to keep everyone happy while remaining compliant.

How long until our placements go live?

Your review and placements will be live within 7 days. On the Category Partner and Category Leader plans, your video reviews will be published within 14 days and all placements will be live within 7 days of the video going live – so within 3 weeks in total.

What's needed to move forward?

Once payment's received, we can get started right away. There is an optional (5-minute) post-payment onboarding form that asks for your ideal customer profile, any features/areas you'd like highlighted, and some other questions that help to steer our review.

We do appreciate it when partners can provide a complementary testing account if a free trial is not publicly available. There's no need to provide copy or share assets as we prefer to write our own copy and take our own screenshots.

Why we launched the Test Lab

Since 2012, we've partnered with dozens of software brands – referring millions in ARR along the way. The deal was simple: we sent traffic, we got paid for it.

That model isn't what it used to be. Zero-click search and the rise of AI have quietly changed how sites like ours add value. We're cited constantly — but sending less traffic than we used to.

So we stopped selling traffic and instead focused on the thing we're actually good at: being one of the sources that gets recommended when someone — or something — is deciding what software to buy.

Now we take on a few pre-vetted brands per category, actually use their software, test it on our portfolio companies, and write up what we find. That testing sharpens our content, which is what readers and AI tools reward with more visibility.

Marcus Taylor
Marcus Taylor
Founder, Venture Harbour

Our Test Lab partners include

Omnisend Nutshell monday.com Campaigner Ashby Wistia


We will email a Stripe invoice, payable by card or bank transfer, on 30-day terms. Your placement goes live once it is settled.

The legal entity name, if it differs from your trading name.

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