Venture Harbour / Research

Our Test Lab partners include

Omnisend Nutshell monday.com Campaigner Ashby Wistia Constant Contact

Since partnering with Venture Harbour, we've seen a noticeable boost in our brand visibility and referral traffic. Their content and collaboration have been valuable in reaching new audiences and reinforcing our position in the market.

Tautvydas Jasiukevičius Senior Affiliate Marketing Manager, Omnisend

FAQ

What's included

What do Test Lab partners typically get out of the programme?

Most partners see an increase in AI visibility. We obviously don't control this, so can't make any guarantees, but the kind of content we produce is precisely what's rewarded by AI engines.

You also get independent test-based video and/or platform reviews that some partners choose to incorporate into their own marketing.

Lastly, partners typically see an increase in direct traffic and leads from our website and video content.

What's the difference between the plans?

Category Leaders get maximum coverage, ongoing testing and typically better AEO results. By layering in video as a channel and producing a roadmap of new content, we work closely with these partners to carve out and win their chosen category.

Category Partners are a notch down — we don't offer exclusivity or an ongoing content roadmap, but still provide wide coverage including a detailed video test review. It's essentially a 'minimum effective dose' for brands wanting results from AEO — but without the investment required for our Category Leader plan.

Our more affordable Visibility Plans are better suited for brands that have identified a page, or set of pages, they'd like to be included on as part of their wider AEO strategy and simply want a high-quality citation.

Can we add new content?

Yes — Category Leader includes 12 new pieces a year, three a quarter. Six of them are aimed squarely at your competitors: three head-to-head comparisons and three alternatives pages. The other six are new lists you appear in.

We plan each quarter with you before it starts. What we do not do is decide the outcome in advance — you are in all twelve, and where you place in them is whatever the testing finds. That is the same rule as clause 5 and it applies to content we made for you exactly as it does to everything else.

Why we launched the Test Lab

Since 2012, we've partnered with dozens of software brands – referring millions in ARR along the way. The deal was simple: we sent traffic, we got paid for it.

That model isn't what it used to be. Zero-click search and the rise of AI have quietly changed how sites like ours add value. We're cited constantly — but sending less traffic than we used to.

So we stopped selling traffic and instead focused on the thing we're actually good at: being one of the sources that gets recommended when someone — or something — is deciding what software to buy.

Now we take on a few pre-vetted brands per category, actually use their software, test it on our portfolio companies, and write up what we find. That testing sharpens our content, which is what readers and AI tools reward with more visibility.

Marcus Taylor
Marcus Taylor
Founder, Venture Harbour


We will come to you first when the slot frees up, before it goes back on the page. Nothing is charged and nothing is committed.


We will email a Stripe invoice, payable by card or bank transfer, on 30-day terms. Your placement goes live once it is settled.

The legal entity name, if it differs from your trading name.

ventureharbour.com/email-marketing-software-tools-one-best/#campaigner Open in a new tab ↗
ventureharbour.com/webinar-software-10-best-webinar-platforms-compared/#wistia Open in a new tab ↗
ventureharbour.com/employer-of-record-services/#remotepeople Open in a new tab ↗