No pages chosen yet.
Apply to the Test Lab
We independently test every partner for inclusion on our website. Select the pages you'd like to appear on and apply below – if it's a good fit, we'll send you a proposal within 24 hours.
That link did not work. It may have been truncated by an email client. Reply to the email it came from and we will send a fresh one — or apply below and we will match it up.
Category Leader is taken in . Every other plan is still open and carries the same testing — or join the waiting list and we will come to you first when the slot frees up.
Application received
If it's a good fit we'll send you a proposal within 24 hours, covering availability and price. Nothing is charged before you have seen what it costs.
Our Test Lab partners include
Nutshell
monday.com
Ashby
Wistia Since partnering with Venture Harbour, we've seen a noticeable boost in our brand visibility and referral traffic. Their content and collaboration have been valuable in reaching new audiences and reinforcing our position in the market.
Tautvydas Jasiukevičius Senior Affiliate Marketing Manager, Omnisend FAQ
What's included
What do Test Lab partners typically get out of the programme?
Most partners see an increase in AI visibility. We obviously don't control this, so can't make any guarantees, but the kind of content we produce is precisely what's rewarded by AI engines.
You also get independent test-based video and/or platform reviews that some partners choose to incorporate into their own marketing.
Lastly, partners typically see an increase in direct traffic and leads from our website and video content.
What's the difference between the plans?
Category Leaders get maximum coverage, ongoing testing and typically better AEO results. By layering in video as a channel and producing a roadmap of new content, we work closely with these partners to carve out and win their chosen category.
Category Partners are a notch down — we don't offer exclusivity or an ongoing content roadmap, but still provide wide coverage including a detailed video test review. It's essentially a 'minimum effective dose' for brands wanting results from AEO — but without the investment required for our Category Leader plan.
Our more affordable Visibility Plans are better suited for brands that have identified a page, or set of pages, they'd like to be included on as part of their wider AEO strategy and simply want a high-quality citation.
Can we add new content?
Yes — Category Leader includes 12 new pieces a year, three a quarter. Six of them are aimed squarely at your competitors: three head-to-head comparisons and three alternatives pages. The other six are new lists you appear in.
We plan each quarter with you before it starts. What we do not do is decide the outcome in advance — you are in all twelve, and where you place in them is whatever the testing finds. That is the same rule as clause 5 and it applies to content we made for you exactly as it does to everything else.
Testing
Can you emphasise a specific feature/plan/product?
Yes. Our five-minute onboarding form asks which customers, plans and features matter most, and we use that to shape the test. We will not claim a feature is strong if our testing says otherwise, but we will make sure the right use case gets a proper assessment.
Can we guarantee a #1-3 position?
No. Paying for a placement cannot change our rankings, and guaranteeing one would breach the editorial line that makes the recommendation useful. We only approve partners where our testing supports a prominent, clearly labelled recommendation for a specific type of buyer.
Can we provide input on messaging/editorial?
Yes on positioning. Tell us which customers you serve best, what differentiates the product and which features deserve closer testing. That context helps us avoid reviewing the wrong use case.
Editorial sign-off stays with us. We write the copy, take the screenshots and publish the drawbacks we encounter. It gives you less control over the wording, but gives prospects a review they can trust.
Sponsorship never moves anyone up a list. If it did, the list would stop being worth appearing on within about a year.
Can we make changes once our placements are live?
Yes. Send us changed pricing, an outdated screenshot or anything we have got factually wrong and we will correct it. You can propose changes within 30 days of publication, and factual or objective corrections are guaranteed.
We will not remove a criticism simply because it is inconvenient. If you fix the issue, send us the update and we will retest it; Category Leader includes this whenever you ship a significant change.
The destination URL your placement points at is yours to change whenever you like. Just email us.
Performance
Can we use tracking links/a referral platform?
Of course – we're happy to link directly to your website, or use whatever tracking links you'd prefer. In some cases, partners like us to use referral links from a platform like Partnerstack/Impact. In this case, we're happy to forfeit any commissions generated via that platform.
What tangible results can we expect from this?
We do not guarantee clicks or leads. The programme is designed to put credible testing in front of buyers researching your category, including those using AI tools, so a fixed referral forecast would be misleading.
You can use your own tracking link or referral platform to measure direct visits and conversions. We will use that link without taking the commission.
Mentions in AI answers and buying committees that read the review before visiting your site are harder to attribute. If you need every result tied to a click, this programme will leave part of its value outside your dashboard.
Getting started
What's needed from us to move forward?
Not much! Following payment, we ask for:
- A complementary testing account
- Guidance on ideal customer profile, messaging, and what you'd like us to highlight.
We'll take it from there – we use all of our own screenshots assets and copy – so you can sit back and let us do the heavy lifting.
What payment methods are accepted?
You can pay by card (via Stripe) above, or request an invoice on 30-day terms. For Category Leaders & Partners we can also accept payment through PartnerStack or similar platforms.
How long until our placements go live?
Your review and placements will be live within 7 days. On the Category Partner and Category Leader plans, your video reviews will be published within 14 days and all placements will be live within 7 days of the video going live – so within 3 weeks in total.
Why we launched the Test Lab
Since 2012, we've partnered with dozens of software brands – referring millions in ARR along the way. The deal was simple: we sent traffic, we got paid for it.
That model isn't what it used to be. Zero-click search and the rise of AI have quietly changed how sites like ours add value. We're cited constantly — but sending less traffic than we used to.
So we stopped selling traffic and instead focused on the thing we're actually good at: being one of the sources that gets recommended when someone — or something — is deciding what software to buy.
Now we take on a few pre-vetted brands per category, actually use their software, test it on our portfolio companies, and write up what we find. That testing sharpens our content, which is what readers and AI tools reward with more visibility.
Our guarantee
We only partner with products we can genuinely recommend. If your product doesn't pass our testing, we refund in full and publish nothing.
You can propose changes within 30 days and we guarantee that any factual or objective changes (e.g. incorrect pricing) will be made.