5 White Label Email Marketing Tools for Agencies

If you’re an agency or freelancer looking to add email marketing to your services, you’ll likely need some white-label software that allows you to manage multiple client accounts and apply your own branding.

As a professional agency, you don’t really want software logos all over your reports and dashboards, especially if you provide client access to the platform.

Of course, you could build your own email marketing software but this isn’t always realistic - or even necessary when there are excellent platfoms already offering white label solutions.

Based on our annual review of 100+ email marketing services, here are the best white label options to consider.

What is white label email marketing software?

White label email marketing software allows you to remove the branding from existing platforms and customise their dashboards to a certain extent. The idea is to allow agencies to provide email marketing services by using these platforms, instead of building their own software solutions.

Why is this important?

Well, you’re going to need to provide your clients with reports to show them how your services are making an impact. In many cases, you’re also going to want to give your clients access to certain parts of the platform so they can access reports for themselves or even create their own email templates, campaigns, etc.

Regardless of how much access clients have to your email marketing platform, you want your agency’s logos, URLs and other branding elements to be there — not the branding of your software provider.

This is the key selling point of white label email marketing solutions, and we’ve got five options worth a closer look.

01ActiveCampaign

Key features:

• Custom domain
• Replace ActiveCampaign logo with your own
• Modify HTML and CSS for button colours, borders, fonts and other elements to match your brand
• Add/remove buttons and other options
• Remove all references and links to ActiveCampaign

ActiveCampaign is the email marketing software we use at Venture Harbour and it’s the platform’s excellent automation features and integration options that sealed the deal for us.

Aside from custom domains and logos, you can also modify the style of the interface itself to match your brand. As long as you’re happy to tweak some HTML and CSS, you can change the colour of buttons and borders, change font styles and other design elements.

You can also remove buttons entirely or add them to other parts of the interface. Crucially, ActiveCampaign makes sure all references and links to itself are removed from the platform.

02HubSpot

If you run an agency, chances are you’re familiar with HubSpot.

While their platform is not specifically white-labelled, thousands of agencies have joined HubSpot’s partner network. First, though, let’s look at why HubSpot’s platform is such a good fit for agencies.

HubSpot has the unique benefit of being an all-in-one sales and marketing platform. By managing everything in one place from email marketing and live chat, to CRM and social media management, HubSpot is able to do an exceptional job of reporting.

Surprisingly, most email marketing tools only report on email marketing insights, like open rate and unsubscribes. HubSpot goes above and beyond, attributing every sale back to the email or channel that impacted it — and the Spring 2026 Spotlight added native multi-touch revenue attribution to Marketing Hub Pro+.

As an agency, this is crucial in proving value to clients. For clients, it solves a major problem faced by every business — knowing what’s working and what’s not.

While HubSpot’s price is hefty, that can work in an agency’s favour if you join the partner network. HubSpot offers partner discounts for clients and referral fees, which can build passive revenue for the agency.

HubSpot’s partner network

As a HubSpot partner, the number of perks you receive as an agency depends on how many clients you sign up. All partners receive white-label materials to educate clients, training and access to a consultant.

Agencies that bring in larger amounts of revenue get free tickets to HubSpot conferences, access to write for the HubSpot blog, and additional support from the HubSpot partner ecosystem.

So while HubSpot may not offer a fully white-labelled version of their platform, it’s a strong consideration for agencies looking for an email marketing platform to use with clients.

Key features:

• Simple email campaign builder
• Unlimited contacts on Starter Email
• 2,500 email sends per month on Starter Email
• Phone and chat support
• 300+ integrations on Core plans
• Social, events and eCommerce features on Core plans

Constant Contact is the agency option I’d use for small clients who need newsletters, simple welcome sequences and a low monthly bill while their list grows. Starter Email costs $6/month with unlimited contacts, which is unusual when most email platforms charge more as the database grows.

The catch is the 2,500-send monthly cap. It works for a local business sending occasional updates, but it falls apart for clients running weekly campaigns to a few thousand people.

In our August 2026 test, I rebuilt a designed email with minor friction and built a three-email welcome sequence. The editor is client-friendly, although custom CSS, custom fonts and deeper automation controls were missing.

For agencies, that makes Constant Contact a practical managed-service tool rather than the most customisable white-label platform. If clients need branded portals, custom reporting and deep account control, ActiveCampaign is still the stronger fit.

04Brevo

Key features:

• Excellent transactional emails
• Logo & URL personalisation
• Advanced contact segmentation
• Advanced, real-time reporting
• Multi-IP Manager
• API Access
• Multi-language Support

Brevo is a strong email marketing platform, and we use it here at Venture Harbour for sending transactional emails. When we first started using Brevo, it was a relatively simple email marketing tool, lacking the automation features we craved.

Since then, the company has expanded its offering, and it’s a far more comprehensive marketing platform than when we first used it.

This makes Brevo easier to recommend in 2026 if you need something more advanced than Mailchimp and other entry-level platforms.

With its white-label offering, you can customise URLs to match your domain, add your agency logo to the interface and create custom reports for different clients. The white labelling is less customisable than some options here, although multi-language support could matter if you’re dealing with clients in foreign-language markets.

05Moosend

Key features:

• Code-free email marketing, every step of the way
• Excellent free plan
• Unlimited emails on all plans
• Scalable for business growth
• Easy automation
• Solid reporting

Moosend is a bit of a newcomer to the email marketing game and it benefits from approaching the strategy from a modern perspective. The platform is fresh, easy-to-use and provides all of the tools you need to create and manage campaigns without writing a single line of code.

The drag-and-drop builders are excellent, and the interfaces make it easy to move between all of the features you need.

All in all, it’s a well-designed piece of software and it’s nice to see more platforms like this hitting the market.

In terms of features, Moosend has a lot to offer, too, with countdown timers, conditional content, email automation, events tracking, A/B testing and a thoroughly impressive offering. Best of all, you get access to almost all of the features on the free version and you could almost use this as your only email marketing tool without paying a thing.

The major features reserved for paid plans are landing pages, transactional emails, custom reports and advanced support. Yes, they are important features for serious email marketers but the free version of Moosend alone offers a staggering list of pro-grade features.

Crucially, paid plans start from just $8 per month and scale reasonably as your subscriber list grows. By the time you hit 3,000 subscribers, you’ll be paying $16 per month while $44 covers you for up to 10,000 subscribers. For $100/month you can have between 10.5k-24.5k subscribers until you’re bumped up to $164/month for 28k-50k subscribers.

The pricing brackets leave you plenty of room for growth without your monthly fees suddenly jumping up and the incremental increases couldn’t be much more reasonable.

Which is the best white label email marketing platform?

Choosing the best white label email marketing solution for your agency depends on a few factors:

• The quality of the email marketing software itself
• The amount of customisation options you need
• Usability of the software

First of all, you need to make sure you have all the email marketing features your agency and clients need. Then, you need to be confident you have the freedom to customise the platform sufficiently - otherwise, there’s not much point in going white label in the first place.

Finally, you also need a solution that provides the usability your agency and clients demand. This depends entirely on how your agency works, the tools you need to integrate with and how much access you plan to give your clients to the platform. For example, will you only give them access to reporting or will you allow them to create and manage campaigns for themselves?

If you’re looking for a recommendation, ActiveCampaign gives you all the email marketing, automation and CRM features you could ever need - you don’t need to worry about that. You also get a lot of room to customise the platform - from domains and logos to button colours and font styles.

For the vast majority of agencies, this should be more than enough.

While ActiveCampaign scales reasonably for SMEs looking to grow, there are some simpler platforms that cater to the smallest businesses and bootstrapping startups that need a low monthly fee. This is where the likes of Constant Contact and Moosend come in, both of which can get small clients running without a heavy setup.

It’s taken some time for email software providers like these to emerge but they couldn’t be more welcome. Email marketing shouldn’t be reserved for brands with a significant marketing budget, although agencies still need to watch the trade-off between low-cost sending and proper white-label control.

FAQ

What is white label email marketing software?

White label email marketing software is a platform that allows agencies and freelancers to manage client email campaigns under their own brand name rather than the software provider’s branding. This means your agency’s logo, colours, and domain appear throughout the client interface and reports, creating a consistent branded experience that reinforces your agency’s professional identity and client relationships.

Can you white label email marketing tools for agencies?

Yes, most modern email marketing platforms offer white label solutions specifically designed for agencies managing multiple client accounts. Tools like ActiveCampaign, HubSpot, and Brevo provide customisable branding options that let you remove vendor logos and apply your own visual identity across dashboards, reports, and client communications.

What are the best white label email marketing services for agencies?

The top white label email marketing services for agencies are ActiveCampaign (best for automation), HubSpot (best for integrated CRM), and Constant Contact (best for small low-send clients). Brevo is best for affordability, while Moosend is best for ease of use. Each has different strengths depending on whether you prioritise advanced automation, multi-channel integration, low-cost list growth or client usability.

How much does white label email marketing cost?

White label email marketing pricing varies significantly by platform, typically ranging from £20–£300+ per month depending on subscriber count and features. Constant Contact and Brevo offer budget-friendly entry points for smaller agencies, whilst ActiveCampaign and HubSpot command premium pricing in exchange for advanced automation and CRM integration capabilities.

Do white label email marketing platforms include client reporting?

Yes, all professional white label email marketing platforms include customisable client reporting features that display your agency branding rather than the software vendor’s. These reports typically cover open rates, click-through rates, and campaign performance metrics, allowing you to present branded analytics dashboards that reinforce your agency’s value to clients.

Can you resell white label email marketing to clients?

Yes, white label email marketing is specifically designed for agencies to resell as their own service to clients. You can set your own pricing, manage multiple client accounts under one platform, and maintain complete brand control, making it an effective way to expand your service offerings without building email infrastructure from scratch.

What features should I look for in white label email marketing software?

Essential features include multi-account management, full branding customisation, automation workflows, detailed reporting, and API access for integrations. You should also prioritise reliable deliverability rates and responsive customer support, as these directly impact your clients’ campaign success and your agency’s reputation.

Is Constant Contact good for white label email marketing?

Constant Contact is a good fit for agencies managing simple email campaigns for small clients, especially if those clients send fewer than 2,500 emails a month. It is less convincing if you need deep white-label control, branded client portals or advanced automation.