Best Email Marketing Tools for WordPress in 2026

Email marketing is the most profitable channel for eCommerce businesses. Insights from Omnisend find email marketing generates an average of $40 in revenue for every $1 spent on campaigns. That adds up to a 3,900% ROI from email marketing and almost double the $22.24 SEO generates for every $1 of spend (the second most profitable channel for eCommerce).

Those are some impressive numbers but it takes a lot of work to run a high-ROI email marketing strategy.

If you’re using WordPress to make content management easier, you know the power of a tool that simplifies something complex. This article looks at the best email marketing software for WordPress so you can bring similar power to every email campaign you run.

What are the best email marketing tools for WordPress?

We’ve invested a lot of time into finding the perfect email marketing system for our needs at Venture Harbour. We’ve tested more than 670 different tools and we revisit them every year to update our findings and make sure we’re still using the best system for us.

You can access our analysis in the latest version of our annual review of the best email platforms.

As a WordPress user, you get pretty good support from email marketing providers that offer native integrations with the CMS. You’ll also find many providers have developed their own WordPress plugins that allow you to complete tasks within your WordPress dashboard.

If we narrow your list of options to the very best email marketing tools for WordPress, we end up with a shortlist of seven:

1. ActiveCampaign –
2. HubSpot –
3. Constant Contact –
4. Omnisend –
5. Brevo –
6. MailerLite –
7. Moosend –

Before we take a closer look at each of these email marketing tools, let’s quickly explain why email marketing software is so important for WordPress websites.

Why do you need email marketing software for WordPress?

WordPress is capable of sending emails but the dashboard doesn’t include a UI for creating and sending emails, as standard. You have to use a plugin for this or set up an external system and send emails from another service like Gmail.

So you need some sort of email marketing software for your WordPress website, whichever way you look at it.

However, there’s a big difference between sending out the odd email to contacts and managing a complete email marketing strategy. The latter requires you to manage a fleet of email campaigns, build your email marketing lists and target different audience segments. Those touch points run throughout the customer journey.

That’s a hefty workload right there. Even if you’re only dealing with one customer, you have to capture their email, send confirmation emails, transactional emails, purchase confirmations and respond to any customer support tickets — among many other potential touch points.

You simply can’t do this manually for every customer and grow your business without overstretching resources.

This is why email marketing software is so important and automation is at the heart of every strategy.

With this in mind, the key features you need from WordPress email marketing software are fairly straightforward.

WordPress integration

WordPress integration is important for obvious reasons — you want your email marketing software to work properly with your website. Luckily, WordPress’ extensive library of plugins is one of the platform’s biggest strengths and software providers can develop their own official plugins with dedicated support.

Many email marketing software companies clearly promote their WordPress plugins but not all of them make it so obvious. It’s often quicker to visit the WordPress plugin page and search for email marketing tools to see which plugins are available.

Check the developer names to make sure you’re getting official plugins from the same company — eg: ActiveCampaign, as shown above. Some email marketing software providers will have multiple WordPress plugins for different purposes so don’t panic if you see more than one plugin from the same company.

There are plenty of quality third-party plugins for many email marketing tools but it’s always preferable when the email provider itself develops its own plugin.

Email builder

Quality emails are the substance of every email marketing campaign and you want a capable builder that makes it as quick and easy as possible to design winning emails. Drag-and-drop email builders allow you to pull elements into the page and customise them visually — without writing any code.

The best email builders should include the elements you need for compelling designs: images, video, headings, CTA buttons, etc. You may also want the option to add custom HTML and CSS code.

Some email builders are more feature-rich than others but you don’t always want the most complicated tool.

If you’re an eCommerce company, you want an email builder that makes it easy to add product listings to your emails. If you don’t sell physical products to your customer, this feature will potentially get in the way and slow you down.

You also want an email marketing system with a solid library of email templates that you can select and customise to complete designs faster. Templates save you from creating every email from scratch and they provide a good example of what you can achieve with each platform’s email builder — so always take a look at these.

Email automation

Email automation is crucial for running campaigns on a large scale. You simply can’t manage an email marketing strategy for all of your leads and customers by doing everything manually. You want to create your campaigns and set them to run on autopilot, automatically sending emails to customers at the key moments.

Some email marketing platforms provide more advanced automation features than others. This matters when you’re choosing a platform that maximises the impact of your email marketing strategy while minimising the manual workload.

Email reporting

As with any marketing strategy, you want to know your email campaigns are getting results and identify the ones that aren’t. So you need dedicated email reporting that tracks all of the most important metrics like open rates, CTRs, conversions, etc.

Again, the quality of email reporting varies a lot between different email marketing software tools. Of course, you can always integrate other analytics tools to enhance the reporting features of your email marketing system.

However, it’s always a bonus to get the reporting you need from one platform — especially if reporting is a weak spot.

A/B testing

No email marketer can get everything right on the first attempt. To maximise the performance of your campaigns, you need to test variations to identify opportunities for improvements. For this, you want email marketing software that allows you to run A/B tests or split tests on emails.

Ideally, you want a platform that also allows you to A/B test automation workflows to see which ones generate the best results. You might want to test different sequences, delivery times or the times set between events and triggers.

Customer relationship management (CRM)

Email marketing is a data-driven strategy and you need somewhere to store and access all of your customer data. A customer relationship management (CRM) system puts all of your customer data into contact profiles, allowing you to use this data to trigger campaigns.

Some email marketing platforms include a full CRM system but many of them don’t. Again, you can always integrate with a dedicated CRM platform but it makes sense to have an all-in-one system for your CRM and email marketing software.

ActiveCampaign is up first and this platform pretty much ticks all of the boxes for WordPress users.

01ActiveCampaign

We’ve used ActiveCampaign for more than five years and kept returning to it after testing alternatives. Its strongest feature is still the visual automation builder, although the reporting takes more work to interpret than Omnisend’s.

You can build workflows around page visits, form submissions, purchases, lead scores and changes in CRM data. Contacts move between lists and sequences as those events happen, which removes much of the manual work from a growing WordPress site.

ActiveCampaign also includes a drag-and-drop email builder. We’ve used slicker editors, but this one is easier to learn than most tools with comparable automation depth.

Pricing

ActiveCampaign prices by contact count and the features included in each plan. This makes it less appealing than Brevo for a large, lightly emailed list, but better value when you need CRM data and multi-step automation in one system.

Check ActiveCampaign’s current plans before deciding — the old prices have changed several times.

What we like:

• Automation – Conditional workflows cover the whole customer journey, beyond welcome emails and autoresponders.
• Usability – The builders make complicated campaigns manageable without much training.
• CRM integration – Sales and marketing data can trigger the same workflows.

Where they could improve:

• Reporting – The data is useful, but visualising campaign performance is less immediate than in Omnisend.
• Cost at scale – Fees rise with your contact count, including people you rarely email.

Who should use ActiveCampaign?

ActiveCampaign is the strongest option here if automation depth matters more than the lowest monthly fee. If you only need newsletters and a welcome sequence, MailerLite or Brevo will be cheaper and quicker to configure.

02HubSpot

HubSpot’s Marketing Hub combines email with its CRM, forms, landing pages, social tools and content features. The appeal is having customer data and campaigns in one place; the downside is paying for a much broader system than email alone.

The email builder is straightforward and supports personalisation from CRM records. HubSpot’s workflow builder also handles complex journeys, although costs rise sharply once you need professional automation and more marketing contacts.

HubSpot includes detailed campaign reporting and A/B testing on its higher tiers. Its documentation is also better than most competitors’, which matters when several teams use the same platform.

Pricing

HubSpot has free tools, but the automation described above sits on paid Marketing Hub tiers. Check HubSpot’s current pricing carefully, including onboarding fees and marketing-contact limits.

What we like:

• Complete platform – Email, CRM, forms and sales activity share one customer record.
• Usability – HubSpot makes a wide set of marketing tools reasonably easy to learn.
• Documentation – The training and support material is unusually thorough.

Where they could improve:

• Price – Advanced automation costs considerably more than email-first tools.
• Plan limits – Useful features and contact allowances are split across tiers.

Who should use HubSpot?

HubSpot makes sense if your team wants one inbound marketing and sales system, and will use enough of it to justify the bill. For WordPress sites that primarily need email automation, ActiveCampaign offers more focused functionality for less.

Constant Contact is the WordPress option I’d consider when a small site is collecting subscribers before email becomes a proper revenue channel. Its Starter Email plan costs $6/month, supports unlimited contacts and caps you at 2,500 sends per month.

That is a useful shape for local businesses, consultants and solo operators with a growing audience but irregular campaigns. A weekly newsletter to a 3,000-person list will break the plan immediately, so the low price only works while sending volume stays modest.

In our August 2026 test, Constant Contact scored 30 out of 40 across contact importing, email building, AI, pricing, automation, support, deliverability and cancellation. The editor was easy to pick up and the default email scored 9/10 in Mail Tester, but the automation builder is basic beside ActiveCampaign.

For more detail, read the full Constant Contact review.

Pricing

Starter Email is $6/month if 2,500 sends is enough. The broader Constant Contact product starts at $12/month for Lite, then rises by contact tier and plan.

What we like:

• Starter pricing – Unlimited contacts for $6/month is unusual if you send infrequently.
• Email builder – The drag-and-drop editor was easy to use in our test.
• Support – Phone support answered a tricky billing question in about a minute.

Where they could improve:

• Automation depth – Welcome sequences are fine, but behavioural journeys need a stronger builder.
• Design control – Custom CSS, custom fonts and a searchable stock-image picker were missing from the editor we tested.
• Send cap – Starter Email stops making sense as soon as regular full-list campaigns begin.

Who should use Constant Contact?

Constant Contact suits WordPress sites that need forms, newsletters and a simple welcome sequence while the list is still warming up. Use ActiveCampaign for complex automation, or Omnisend if WooCommerce revenue attribution matters.

Omnisend is built for eCommerce, with native WooCommerce integration and workflows for cart abandonment, order updates and post-purchase campaigns. We work with Omnisend through our Test Lab programme, so factor that relationship into our recommendation.

Its reporting connects campaign activity to store revenue and monitors deliverability alongside opens, clicks and conversions. That focus is useful for online shops, but less relevant to publishers and service businesses without product data.

The automation templates cover the common eCommerce journeys with little setup. ActiveCampaign gives you more freedom for unusual workflows, while Omnisend gets a WooCommerce store running faster.

Pricing

Omnisend has a free plan for testing its core features, while paid plans scale with contacts and sending volume. Check Omnisend’s current pricing because the allowances change as your list grows.

What we like:

• eCommerce reporting – Revenue attribution and deliverability reports are available without building a separate dashboard.
• Ready-made workflows – WooCommerce stores can launch common lifecycle campaigns quickly.
• Product content blocks – Products and discounts can be added directly to emails.

Where they could improve:

• Automation flexibility – Complex, non-retail journeys are easier to build in ActiveCampaign.
• Templates – Some designs need more customisation than the previews suggest.
• Editor performance – Larger campaigns can feel sluggish.

Who should use Omnisend?

Omnisend is our first option for a small or growing WooCommerce shop that wants eCommerce campaigns without a long setup. Choose ActiveCampaign instead if your customer journey extends well beyond purchases and product behaviour.

05Brevo

Brevo is a simple but surprisingly powerful email marketing and automation platform. The company has expanded its software system over the years into four key products:

1. Marketing Platform – for email marketing and automation.
2. Chat – for adding chat widgets to your website and managing conversations.
3. Sales CRM – a free CRM for storing and managing customer data.
4. Transactional emails – for sending secure transactional emails for bills, payment requests, etc.

Brevo also offers a generous free plan, making it a great option for new and very small businesses using WordPress.

Aside from pricing, simplicity is the biggest selling point of Brevo. This is one of the easiest email marketing platforms to pick up and use if you don’t have previous experience with this type of software.

The email builder is a perfect example of what to expect from Brevo as an email marketing system. It doesn’t give you the same design freedom as some other tools but it’s fast and easy to use. The company has improved its email templates a lot in recent years, too.

The templates are decent enough to start with and the builder makes it easy to customise basic email design.

Unsurprisingly, Brevo isn’t going to compete with platforms like ActiveCampaign on automation. Still, it’s more capable than the price tag might suggest.

Brevo includes a library of “beginner” and “advanced” automation workflows. You can use and edit these templates using the platform’s automation builder or create your own. The builder isn’t quite as intuitive as the system’s email builder but it’s easy enough to figure out.

You can also split test automation workflows, which isn’t a feature you always get from products in this price category. You can test different messages, delays between triggers and events, multichannel combinations and plenty more.

Pricing

Earlier, I mentioned Brevo offers a generous free plan that makes it great for new and small businesses using WordPress. The free plan covers you for up to 300 emails per day and unlimited contacts, which is a great combination with Brevo’s free CRM.

You can also send transactional emails on this plan (they’re counted in your 300/day limit). The free plan also allows you to send SMS texts and WhatsApp messages but you have to pay for credits.

Paid plans start from $25/month with the Starter plan allowing you to send up to 20,000 emails per month with no daily limit.

You get the best features from Brevo’s Business plan but the price jump is pretty big. The plan starts from $65/month for the same 20k emails/month as the Starter plan. However, this adds the platform’s marketing automation features, A/B testing and its advanced reporting system.

It’s a big upgrade but affordability takes a serious hit.

At this price point, you have to consider Brevo’s unlimited contacts allowance and the monthly email limits. For relatively small email lists, you can get better value and features from elsewhere.

However, Brevo is one of the cheapest options overall for companies with big email lists. For example, you can send 1 million emails per month to any number of contacts for under $700/month.

Brevo includes detailed pricing information and customisable estimates on its pricing page.

What we like:

• Free plan – Send up to 300 emails per day with Brevo’s free plan.
• Transactional emails – Few tools at this price point offer transactional emails, let alone on a free plan.
• Easy to use – Brevo is very easy to learn and use, even if the UX feels a little dated.

Where they could improve:

• Feature depth – Brevo combines most of the features you could want from an email marketing tool but they often lack the same depth as other tools here.
• Basic automation – Brevo makes basic automation easy but flexibility is limited.
• Email templates – The email templates are also quite basic and you can only do so much with the editor.

Who should use Brevo?

Brevo is a great email marketing system for new and small businesses using WordPress. You can send up to 300 emails per day to an unlimited number of contacts on its free plan. The platform’s features can’t compete with the likes of ActiveCampaign and Brevo’s more expensive plans aren’t a good match for companies with smaller email lists.

You’ll get better features for your money elsewhere if you’ve got, say, fewer than 6,000 contacts.

However, if you’ve got a large list of contacts or want to send a lot of emails, Brevo starts to look very affordable again. Yes, you have to accept the platform’s feature limitations. Even still, few other tools allow you to send such high volumes of emails at a comparable price point.

06MailerLite

MailerLite is aimed at solo businesses and small teams. Alongside email, it includes builders for signup forms and landing pages — useful additions for WordPress, although its website builder is redundant if your site is already set up.

MailerLite’s email editor is easy to learn. Its automation tool covers welcome sequences, birthdays, form completions, clicks, purchases and cart abandonment, but it lacks ActiveCampaign’s conditional depth.

MailerLite’s WordPress plugin adds signup forms to your site, while its WooCommerce integration passes store activity into campaigns. This gives you straightforward lifecycle emails. An elaborate multi-channel strategy will need more depth.

Pricing

MailerLite offers a free plan with subscriber and monthly-send limits. Paid tiers remain accessible for small lists, but advanced automation and team features sit on higher plans.

Check MailerLite’s current pricing against your expected subscriber count rather than its entry price.

What we like:

• Usability – The editor and campaign setup are approachable for first-time users.
• Free plan – It provides enough capacity to launch a small newsletter.
• WordPress forms – The official plugin makes subscriber capture straightforward.

Where they could improve:

• Automation depth – Complex branching and CRM-led journeys are limited.
• Feature depth – The broad toolkit is not equally strong in every area.
• Add-ons – Support and account-management extras can become expensive.

Who should use MailerLite?

MailerLite suits creators, consultants and small businesses that need newsletters, forms and basic automation without much training. A business expecting complicated sales journeys will probably outgrow it and should start with ActiveCampaign instead.

07Moosend

Moosend is a simple email platform with automation and A/B testing included across its main plans. Pricing is based on contacts rather than send volume, so frequent senders get more value than businesses emailing occasionally.

The email builder will feel familiar if you’ve used a WordPress page builder. It is easy enough to understand, but slower and less polished than MailerLite’s editor.

Moosend provides automation templates for onboarding, cart abandonment, reminders, lead scoring and offers. You can edit these or build workflows with multiple triggers and timed steps, although the CRM and integration options are limited.

Pricing

Moosend offers a trial and paid plans that scale with subscriber count. Most automation features are available from the entry tier, which is good value while your list is small.

What we like:

• Feature access – Core automation and testing are not reserved for enterprise plans.
• Reporting – Reports include location, device and engagement data.
• Unlimited sends – Frequent campaigns do not consume a monthly email allowance.

Where they could improve:

• Deliverability – It produced the lowest deliverability in our earlier testing of these seven tools.
• No full CRM – Limited customer-data management makes complex segmentation harder.
• Usability – The editor and interfaces can feel clunky.

Who should use Moosend?

Moosend is a reasonable starting point if you want to learn automation and send frequently on a small budget. If deliverability, CRM data or a polished editing experience matters more, one of the alternatives above is a safer fit.

Choosing the right email marketing tool for WordPress

The right tool depends on what happens after someone joins your list. A newsletter needs a different system from a WooCommerce shop recovering baskets, or a sales team moving leads through a CRM.

Most of these platforms offer a trial or free plan. Build one real campaign in your shortlist before migrating contacts — template demos hide the awkward parts.

Compare the seven tools

Prices change too often for an old snapshot to help. This comparison focuses on the billing model and the situation each platform suits, so you can shortlist tools before checking their current plans.

Tool	Pricing basis	Best fit	Main limitation
ActiveCampaign	Contacts and plan	Advanced automation	Cost rises with list size
HubSpot	Marketing contacts and plan	Teams using the full CRM suite	Expensive advanced tiers
Constant Contact	Starter sends or contact tier	Small sites sending infrequently	Starter send cap
Omnisend	Contacts and sends	WooCommerce stores	Less flexible outside eCommerce
Brevo	Monthly email volume	Large lists with moderate sends	Shallower automation
MailerLite	Subscribers and plan	Creators and small teams	Limited complex workflows
Moosend	Subscribers	Frequent senders on small lists	No full CRM

Our verdict

For a WooCommerce store, we’d start with Omnisend because its reporting and workflows are designed around purchases. We have a commercial relationship with Omnisend, though, and ActiveCampaign is the better choice when automation flexibility matters more than eCommerce setup speed.

MailerLite and Brevo are easier to justify for simpler campaigns or tighter budgets. HubSpot only makes sense if you will use the wider CRM and inbound-marketing suite; buying it for WordPress email alone is difficult to defend.