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Marketing Automation
The Halo Effect: 7 Ways To Boost Your Conversions
Here are seven examples of how using "the halo effect" can influence consumer behaviour and increase your conversions.
143 guides · updated 6 May 2026
Research Desk · № MA
Marketing Automation.
Email, lifecycle flows, lead nurturing, and conversion psychology — tested on 30-day real-send campaigns across eight portfolio companies.
Page 8 · Marketing Automation
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Marketing Automation
12 Homepage A/B Test Ideas Backed by UX Research
12 homepage A/B test ideas proven to boost conversions. Research-backed examples & strategies to optimise your site's performance.
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Marketing Automation
The Endowment Effect: 7 Ways to Use It to Boost Your Conversions (with Examples)
Learn 5 endowment effect examples that boost conversions. See how top brands use psychological pricing to increase buyer perceived value.
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Marketing Automation
10 Best Webinar Software Platforms for 2026
Compare 12+ webinar platforms with pros, cons & pricing. Find the best software for your virtual events. See our top pick.
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Marketing Automation
5 Best Email Marketing Tools if You Have a Large Contact List
Compare 5 enterprise email platforms built for scaling. HubSpot, ActiveCampaign & more analysed. Find your best fit.
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10 Best CRO & Landing Page Optimisation Agencies in 2026
Compare the UK's top CRO agencies for 2026. See which platforms drive real conversion gains with our expert analysis & rankings.
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15 Ways to Improve Email Deliverability & Open Rates
Discover what constitutes a good email deliverability rate & proven tactics to improve yours. Industry benchmarks & platform comparisons inside.
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Marketing Automation
The Beginner's Guide to Conversion Rate Optimisation
Learn the 7-step CRO process to boost conversions. Our beginner's guide covers testing strategies, real examples & quick wins. Start optimising today.
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Marketing Automation
5 White Label Email Marketing Tools for Agencies
Compare 12+ white label email marketing platforms to resell. Find the best solution for your agency without building from scratch. See our top pick.
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Marketing Automation
SharpSpring Review: Where it shines (and where it's quite overrated)
Find out what we liked (and didn't) like about this marketing automation platform with our impartial SharpSpring review.
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10 Case Studies of Using Blogging for B2B Lead Generation
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Marketing Automation
30+ Marketing & Sales Tasks You Can Automate
Discover 30+ marketing tasks you should automate to save time and boost sales. See which automation tools work best.