Venture Harbour / Research

Why we launched the Visibility Programme

Since 2012, Venture Harbour's partnered with dozens of software brands on an affiliate basis – collectively, referring ~$25M in ARR.

But that model isn't what it used to be. Zero-click search, cookie-blocking browsers, and AI prevalence have changed how sites like ours add value. As a trusted and heavily-cited source (28M impressions/mo), we're no longer in the game of sending traffic but helping brands improve their AI visibility.

So we created the Visibility Programme — an annual partnership that enables us to focus our editorial and testing resources on a handful of pre-vetted brands we'd happily use across our portcos. We work with our partners to identify useful content angles, as well as collect proprietary data that improves the usefulness and visibility of our content, creating a virtuous cycle that benefits us, our readers, and our partners.

It's early days, but we're seeing positive signs that this is the right direction.

Marcus Taylor
Marcus Taylor
Founder, Venture Harbour

Some of our partners

Omnisend Nutshell monday.com Campaigner Ashby