Best Email Marketing Tools for Webflow in 2024

If you’re looking for the best Webflow email marketing tool, this is the article for you. Webflow is a popular website design and development tool but it doesn’t enjoy the same support for integrations as WordPress.

This makes it a little more difficult to find email marketing tools that include native integrations for Webflow. Luckily, we’ve done all the research for you and drawn up a shortlist of the best Webflow email marketing tools so you don’t have to check every provider yourself.

What are the best email marketing tools for Webflow?

Every year, we update our annual review of the best email platforms to check we’re still using the best tools for our needs. We test and analyse over 670 different platforms based on our own experience with each tool and feedback from other customers.

Email is the most important channel in our marketing strategy, which means relatively small gains can have a big impact on revenue. This analysis also means we can point other teams in the right direction for email marketing software, based on their needs.

As a Webflow user, your options are somewhat limited by the tools that provide native integrations with the website builder. Unlike WordPress, Webflow doesn’t have an endless list of plugins and integration options to consider.

In fact, once we remove the products that don’t include Webflow integrations or suitable features, we’re only left with these:

1. ActiveCampaign –
2. HubSpot –
3. GetResponse –
4. AWeber –
5. Mailchimp –
6. SendPulse –
7. Buttondown –

Before we take a closer look at these Webflow email marketing tools, let’s explain why you need a third-party tool to send emails.

Can I send emails in Webflow without software?

No. Webflow doesn’t include its own email system so you can’t create and send emails from the platform at all. The only thing you can do is connect to an email client like Gmail to receive form submissions from your Webflow site.

This allows you to receive emails from your Webflow forms and reply from your regular email clients.

That’s it.

Unfortunately, this isn’t giving you any of the tools you need to manage an email marketing strategy. Running email campaigns involves a lot of work. You can’t send every email manually so you need a system capable of automating campaigns for you.

You need an email marketing system that offers the following (at least):

• Email builder: Visually build emails faster with a drag-and-drop editor.
• Email templates: Edit email templates instead of building every email from scratch.
• Email automation: Send emails automatically to run your strategy on autopilot.
• Reporting: Track the performance of email campaigns.
• A/B testing: Run experiments to test variations and improve results.
• Webflow integration: And, of course, you want a system that integrates with Webflow.

Depending on the type of website you’re running, you may also need more specialist features. For example, you might need to send transactional emails or you might want to add a chat widget to your website. You’ll also find the quality and depth of key features like email automation vary greatly between different providers.

This article will help you choose the perfect Webflow email marketing tool for your needs.

1. ActiveCampaign

ActiveCampaign is the top-ranking tool in our annual email marketing platform review. We’re not the only ones who like the system, either. It’s also the top-rated marketing automation tool on G2 with an average score of 4.6/5 from 9,799 customer reviews. The platform also has an average score of 4.6/5 on Capterra, albeit from a smaller collection of 2,100 reviews.

Having used ActiveCampaign as our primary email marketing system for more than five years, we know its biggest strengths. To this day, it’s the best marketing automation system we’ve tested, offering powerful features you’ll normally only find on significantly more expensive tools.

The platform allows you to create intricate marketing campaigns on autopilot. You can create advanced automation workflows using multiple triggers, conditional logic and personalisation. The system allows you to deliver relevant messages at every step of the customer journey.

With ActiveCAmpaign’s drag-and-drop automation builder, you can create workflows to automate almost anything. The platform also includes one of the most extensive libraries of automation templates currently available. You can use these to quickly automate common interactions and edit or combine parts from different workflows to suit your own needs.

We’re yet to find another email marketing platform that gives you this much freedom to automate campaigns to almost every customer action imaginable.

With a native Webflow integration, you can connect form submissions on your website to your ActiveCampaign contact list. You can use these submissions to trigger automation workflows like email auto-responders or personalised campaigns, using the data submitted via your forms.

The integration makes it super easy to connect your Webflow website with ActiveCampaign and start making full use of the platform’s email marketing features.

Pricing

ActiveCampaign plans start from $29/month for its Marketing system, which includes the best of its email and marketing automation features. The Lite plan is designed for solopreneurs and micro-businesses but it’s also suitable for any company with one person managing email marketing.

You get the basic set of email marketing and marketing automation features, including access to 850+ automation recipes.

Upgrading to the Plus plan starts at $49/month for up to three users. This plan opens up advanced features like lead scoring and eCommerce-specific features like cart abandonment campaigns. You also get access to ActiveCampaign’s landing page builder, as well as the full version of its web form builder and popup tool.

If you really want to get the most out of ActiveCampaign, the Professional plan incorporates predictive sending and advanced attribution. You can also send messages to users on your website with this plan, optimise for conversions with A/B testing and experiment with split automation.

You can find more information about plans and features on ActiveCampaign’s pricing page.

Who should use ActiveCampaign?

ActiveCampaign is the most powerful email and marketing automation system we’re looking at today. If this is your priority, the choice is pretty simple. ActiveCampaign is also pretty aggressive with its pricing strategy, offering significantly better value for money than similar tools. This includes HubSpot – which we’re looking at next – and even pricier systems like Salesforce.

It’s not the cheapest tool in this article but it’s the only one that offers an enterprise-level system at affordable price points. The fact that you can get access to most of its automation features on two of its cheapest plans shows how much power you get in return for your monthly spend.

You can get started with a free trial of ActiveCampaign using the form below.

2. HubSpot

HubSpot is one of the more expensive alternatives to ActiveCampaign we’re talking about. It’s not as capable in terms of marketing automation but it incorporates a broader set of marketing tools. Aside from email marketing, you also get tools for SEO, content marketing, social media and other most common channels.

In this sense, HubSpot wants to be an all-in-one system for managing your entire marketing strategy.

Another key difference is HubSpot offers a free CRM that’s as good as any paid tool you’ll find. With ActiveCampaign, you have to buy into its Sales platform to access its CRM, which means you’re paying for two tools.

That being said, HubSpot is far more expensive than ActiveCampaign so you’re not saving any money here.

Simplicity is key to the HubSpot user experience. The platform incorporates a lot of different tools into one system, which can create usability issues. for the most part, you don’t have to worry about this with HubSpot because it keeps most of these tools simple and easy to use. The end result is a highly-usable platform that’s easy for new users to pick up and learn.

The downside is that some of the tools may lack the depth of features you’ll get from more specialised systems. For example, you’ll get better automation features from ActiveCampaign and better social media marketing features from tools like Hootsuite.

HubSpot is an excellent all-in-one system but it can’t excel at any one thing, as a result.

This is a design choice, not a flaw. HubSpot targets companies that want to manage a complete marketing strategy but might not have the in-house expertise for getting really deep with any particular channel.

Pricing

For most companies, pricing will be the biggest barrier to using HubSpot. Paid plans start from $800/month and you also have to pay a $3,000 onboarding fee. So that’s a $12,600 up-front fee you have to pay to start using HubSpot’s Marketing Hub.

That covers you for up to 2,000 marketing contacts and you’ll have to pay an extra $225/month for every additional 5,000 allowance. So you’ll be paying $1,250/month for 10,000 contacts on the Professional plan.

For 100,000 contacts, you’ll have to upgrade to the Enterprise plan and you’ll be looking at $4,450/month.

To find out how much HubSpot will cost you, you can get a quick estimate on the company’s interactive pricing page.

Who should use HubSpot?

If you want an all-in-one system for managing your whole inbound marketing strategy, HubSpot is one of the few options available. Unfortunately, you have to pay a big premium for this convenience and HubSpot can never compete with dedicated tools for each channel: email marketing, SEO, social media, etc.

Marketing specialists will find some aspects of the system too limiting. However, teams with a more general skill set will benefit from having a complete toolkit in one, easy-to-use system.

The platform aims to simplify the challenges of multichannel marketing and it largely succeeds at doing this. If you value having one tool that does a decent job of everything, HubSpot is designed with you in mind. If you’re happy to integrate multiple tools into a more powerful marketing tech stack, then you’ll probably want to look elsewhere.

3. GetResponse

GetResponse puts the focus back on email marketing although it brings some new features into the mix. The system includes its own AI email generator, plus tools for adding landing pages, popups, push notifications and chat widgets to your website. GetResponse also includes its own website builder but this isn’t much of a selling point for Webflow users.

Getting back to email marketing, GetResponse makes it easy to send newsletters to subscribers. You can also create auto-responders and automate email campaigns using triggers. The system also includes a dedicated tool for sending transactional emails through a paid add-on.

GetResponse has put more focus on eCommerce in recent years so this might be less attractive to other business types. However, the company has created a new eCommerce plan for online retailers. This keeps most of the eCommerce-specific features on one plan and saves other businesses paying for features they don’t need.

This is a smart approach that allows the company to specialise in a specific field without alienating other business types.

GetResponse also offers some of the best SMS marketing features we’re looking at today. This is important if you want to incorporate text messaging into the customer journey. The only problem is these features are reserved for its most expensive plan.

We wish GetResponse included some of these features on its cheaper plans, even if usage were restricted.

In terms of marketing automation, GetResponse is capable enough with the basics but it lacks the sophistication of a tool like ActiveCampaign. We also find the drag-and-drop builder tools in GetResponse lack some flexibility. The weirdest thing is that resources like emails and landing pages aren’t mobile optimised as standard – so you have to create mobile versions separately.

Hopefully, this will change soon in an update.

Pricing

GetResponse runs four main plans, starting with its Free plan that covers up to 500 contacts. This plan is designed for sending newsletters to subscribers, allowing you to send up to 2,500 newsletter emails per month.

The Free plan also allows you to create one landing page for capturing email contacts. You’re limited to 1,000 visitors per month on this landing page, though. You also get access to the form and popup builder but, once again, you’re limited to 1,000 views on the Free plan.

Paid plans start from $15.58/month for the Email Marketing plan, which lifts most of the limitations of the free plan. You can send unlimited emails, create unlimited landing pages and you don’t have to worry about monthly visits or view limits.

The $15.58/month starting price covers you for up to 1,000 contacts and pricing gradually increases as your list grows.

To unlock GetResponse’s best marketing automation features, you’ll need to sign up for the Marketing Automation plan. This starts from $48.38/month for up to 1,000 contacts, increasing to $93.48/month for 10,000 contacts and $491.18/month for 100,000 contacts.

You can get the full breakdown of plans, features and fees from GetResponse’s pricing page.

Who should use GetResponse?

GetResponse is great if you want an affordable multichannel marketing system. It’s not the best standalone email marketing system but it incorporates a lot of features to help you grow your email list: landing pages, popups, forms, chat, etc. So, if you’re a new or small business looking to build your first email list, getResponse could be the ideal place to start.

Established companies looking to make the most of the email list they already have will get better results with something like ActiveCampaign. GetResponse is more like a starter kit that combines lead generation tools for capturing email leads and the core essentials of email marketing into one, affordable system.

4. AWeber

AWeber keeps things simple with its email marketing and marketing automation system. On the email marketing front, you get the core features you would expect from any platform like this. You get a visual email builder, email templates, marketing automation and email reporting tools.

You also get a landing page builder, signup forms and push notifications to help you capture email signups.

Aside from some eCommerce-specific features, that’s pretty much everything AWeber has to offer. The platform is very email-centric, which may appeal to companies that only want email marketing features. This also helps keep things simple without incorporating too many features and tools into the system.

We’d love to say that AWeber’s focus on email marketing makes it one of the most powerful tools for this specific use case. However, AWeber clearly isn’t trying to be the best email marketing system on the market. Instead, it offers an affordable alternative to more comprehensive platforms like ActiveCampaign.

We’ll take a closer look at pricing in the next section but AWeber’s entry prices are probably a bigger selling point than the system as a whole.

AWeber is a capable email marketing system but the platform feels a little dated. This is most evident in the UI design of its platform but it also creeps into resources like its email templates. They’re perfectly usable as a starting point but you’ll have to work a little harder to make them stand out (for the right reasons, anyway).

It’s a similar story with email automation. The automation builder (if you can even call it that) is basic but it’s quick and easy to use. You’re not creating advanced workflows with AWeber but, again, it’s an affordable option for covering the basics like auto-responders.

Strangely, AWeber’s best features are its email reporting and A/B testing tools. You get surprisingly detailed insights into email performance (open rates, clicks, subscribers, location insights, etc.) and split testing features on every paid plan.

Pricing

AWeber’s free plan covers you for up to 500 subscribers, one email list and allows you to run one email automation workflow. You can also create a single landing page on this plan with access to its basic email and landing page templates.

The Lite plan starts from $12.50/month for up to 500 subscribers with prices increasing as your contact list grows. This increases to $62.50/month for 10,000 contacts and $785.50/month for 100,000 contacts.

You’re still limited to one email list on this plan but you can create up to three landing pages and run three email automations.

The Pro plan starts from $20/month and allows you to have unlimited email lists, landing pages and email automations. You also get access to most of the platform’s automation features, templates and its full reporting capabilities.

Again, the $20/month starting price only covers you for up to 500 contacts. You’re looking at $70.00/month for 10,000 contacts and $793.00 for 100,000 contacts – a minimal increase from the Lite plan.

Then, you’ve got the unlimited plan, which starts from $899/month and should be the best-value option if you’ve got over 100,000 subscribers.

Who should use AWeber?

AWeber is a solid option if you want a straightforward email marketing system for your Webflow website. Affordable entry prices make it a tempting choice but price creep makes the monthly fees harder to justify for larger email lists.

The focus on email marketing makes the system pretty easy to learn and use. However, the company seems to prioritise lower starting prices over email marketing power. It feels like a missed opportunity for AWeber to stand apart as one of the best email marketing tools available without trying to be anything else.

Instead, it’s a capable system that offers good value for money at its lowest price points. That being said, it’s quickly overtaken by more powerful tools like ActiveCampaign that start to offer better value for money.

5. Mailchimp

Mailchimp will be the first email marketing tool that comes to mind for a lot of business owners. The company has certainly done a good job of marketing itself in recent years. Like AWeber, it offers affordable entry prices (including a free plan) but the user experience couldn’t be more different.

While AWeber feels like an old tool trying to keep up with modern email marketing tools, Mailchimp is leading the way. Its email builder is one of the most intuitive tools of its kind and the system, as a whole, is similarly impressive.

Unfortunately, Mailchimp’s email templates don’t quite live up to the quality of its email builder. This is a shame but we hope the company will improve the quality of its templates in future updates.

Mailchimp isn’t as sophisticated as the likes of ActiveCampaign and HubSpot, especially when it comes to automation. However, it’s also designed with newer and smaller businesses in mind. The kind of companies that need a powerful but simple tool for managing email marketing strategies with a relatively small list of contacts.

Mailchimp partially makes up for this with some impressive audience insights and targeting features. The platform includes a built-in CRM, predictive insights and behavioural targeting. Again, the CRM isn’t as powerful as HubSpot’s and the targeting features can’t compete with ActiveCampaign.

However, this can make for a powerful combination if you have a small enough email list to take advantage of Mailchimp’s affordable entry prices.

Pricing

Mailchimp also offers a free plan for up to 500 contacts but you’re limited to sending 1,000 emails per month. You get the basic set of CRM features, targeting tools and email marketing features on this plan.

However, you can’t schedule emails, which is a big issue for email marketing.

The Essentials plan starts from $13/month for up to 500 contacts, increasing to $100/month for 10,000 contacts. For 100,000 contacts, you’ll have to upgrade to the Standard or Premium plan at a minimum of $700/month.

Again, price creep means the affordable entry prices disappear once your contact list exceeds four digits.

For more info on Mailchimp plans and features, take a look at the company’s pricing page.

Who should use Mailchimp?

Mailchimp is most suitable for new and small companies that want a simple, ultra-usable email marketing tool for their Webflow website. The affordable entry prices lose their magic as your contact list grows and the monthly fees start to match other tools offering far more for the money.

By the time you have 10,000 or more contacts, you’re probably better off with a system like ActiveCampaign. Mailchimp is still the cheaper option but the gap tightens and ActiveCampaigns offers significantly better features for larger contact lists.

On the other hand, if your business isn’t going to reach 10,000 subscribers any time soon, then Mailchimp makes a stronger case for itself. No, it doesn’t match the likes of ActiveCampaign for features. However, it combines a powerful mix of email marketing, CRM and automation features into an affordable package for smaller email lists.

6. SendPulse

SendPulse is a multichannel marketing system that incorporates email marketing, chatbots, push notifications, SMS and plenty more.

In fact, it’s the most multichannel system we’re looking at today. The company breaks its system down into separate products for each channel, too. So you don’t have to pay for any features/channels you don’t need.

If you only want email marketing, you simply sign up for its email marketing product and forget about other channels like SMS.

The email marketing system includes a drag-and-drop builder, email templates and basic email automation features. You also get a landing page builder and A/B testing on all paid plans. Better yet, SendPulse includes a free, built-in CRM for housing all of your contact data.

It’s not as capable as HubSpot’s free CRM but it’s great to have the built-in option available.

The email builder also feels a little dated and it’s a similar story with SendPulse’s automation tool. Overall, the system is a little clunky and performance can be sluggish at times. Despite some minor UX issues, SendPulse’s automation features are surprisingly capable, considering its price tag.

You can create automation workflows using triggers and conditions, using contact data from the built-in CRM. This allows you to create responsive workflows that react to user actions, as they happen. Crucially, you can incorporate every channel into your automation (as long as you’re paying for them). So you can automate processes including email, SMS, push notifications, instant messaging, chatbots and plenty more.

Pricing

SendPulse divides its system across products for each marketing channel. So its email marketing product is priced separately from other channels like SMS and chatbots. To see how much SendPulse will cost for a combination of products, visit the company’s pricing page.

For its email marketing product, SendPulse offers a free plan for up to 500 subscribers with a limit of 15,000 emails per month. Paid plans start from $6.40/month but you’re still only covered for up to 500 contacts at this price.

That being said, the Standard plan costs $42.40/month for 10,000 contacts and the Enterprise plan still only costs $71.23/month. At 100,000 contacts, you’re looking at $257.60/month for the Standard plan and $432.77/month for the Enterprise plan.

These are some of the most affordable price tags available for equivalent list sizes. No, you’re not getting the most powerful email marketing features, but you’re not paying for them. Price creep isn’t an issue with SendPulse, even as your contact list passes the 100k mark.

Who should use SendPulse?

If you want an affordable email marketing system that stays affordable, SendPulse is one of the few options available. Unfortunately, you have to put up with some minor UX issues and you can’t expect the same feature depth available elsewhere.

All this aside, the platform offers an affordable – and truly multichannel – option for Webflow users that doesn’t let price creep become a factor. If you outgrow SendPulse because you’re ready to pay for bigger features, this is fair enough. At least you won’t be priced out of the system and forced to look for better value because you’ve outgrown its pricing model.

7. Buttondown

Buttondown is unlike any of the other email marketing tools we’ve looked at today. This isn’t a product developed by a software company or a big tech acquisition. Buttondown is an independent product developed and maintained by Justin Duke for small businesses.

It’s not a complete email marketing system like the tools we’ve looked at so far. Buttondown is a simple tool for creating and managing email newsletters. You can create and schedule newsletter emails and run subscriptions for paid content.

You can also create surveys and polls to collect feedback from subscribers and customise emails with HTML and CSS.

You’re not getting a drag-and-drop email builder or templates like we’ve seen with most tools today. Don’t expect the same kind of automation features, either. You can schedule emails with Buttondown but that’s about all you can do in terms of automation – this is about as simple as email marketing tools get.

In fact, it would be more accurate to call this an email newsletter management tool.

Buttondown’s most sophisticated feature is its email analytics system. You can see where subscribers are coming from, track open rates and clicks and view subscriber events (deliveries, opens, clicks, etc.). You can also compare performance across emails and newsletter campaigns and analyse subscribers’ technology choices (browser, OS, platforms, etc.).

Pricing

Buttondown is the simplest email tool we’re looking at today so you would hope it’s also the most affordable. Sadly, that’s not quite the case. It’s certainly one of the cheapest but it’s not as affordable as you might expect.

You’re also not getting a lot for your money compared to the other tools featured in this article.

The good news is, with Buttondown’s free plan, you can create, schedule and manage your email newsletter. You don’t get any email analytics, the ability to create surveys/polls and its more “advanced” features but you’re getting the basics for nothing.

Paid plans are priced on the number of subscribers you have. The Basic plan covers up to 1,000 subscribers and this costs $9/month. You get access to most of Buttondown’s features on this plan but the monthly fee is already comparable to several more powerful tools we’ve looked at in this article.

The Standard plan costs $29/month and covers you for up to 5,000 subscribers and the Professional plan takes you up to $79/month and 10,000 subscribers. That’s cheaper than most email marketing tools but not by much – and you’re getting a far less capable system.

To sum up, Buttondown probably isn’t the best option if you’re simply looking to save money.

You’ll find more info about plans, features and fees on its pricing page.

Who should use Buttondown?

Buttondown is designed for small businesses that simply need a basic tool for managing email newsletters. It includes a native Webflow integration but it’s not a complete email marketing system like the other tools we’ve looked at today.

You’re not getting advanced features like email builders and marketing automation here. And, while Buttondown is one of the more affordable tools in this article, especially on its more expensive plans. You get far more features for your money from tools like SendPulse.

If you want a simple newsletter management tool without complex email marketing features getting in the way, Buttondown makes a case for itself. However, if you want the best features for your money, every other tool we’ve looked at today offers more for every $1 spent.

Choosing the right email marketing tool for Webflow

Choosing the best Webflow email marketing software may seem daunting but every tool we’ve looked at serves a different purpose. This article recommends tools for every business size and, whichever industry you’re in, one of these tools will have you covered.

To help you make the right choice, let’s quickly review the pricing for different email list sizes.

Compare pricing

The table below shows the minimum price you’ll pay for different contact list sizes: 2.5k, 10k and 100k contacts. With most tools, this is the price for the cheapest plan that covers each list size so you could pay more for higher plans and upgrades.

Simply use this as a rough comparison guide.

Considering ActiveCampaign is the most powerful email marketing tool we’ve looked at in this article. you can see how well it holds up with pricing. If you’re a rapidly-growing business or you already have a large email marketing list, it’s difficult to look past ActiveCampaign – not only for features, but also value for money.

Our verdict

Well, we kind of let the cat out of the bag in the previous section. ActiveCampaign is the best overall email marketing tool in this article and it offers the best value for money in terms of features per $1 spent. This becomes increasingly important as your contact list grows. Firstly, because a lot of providers sting you with price creep but larger lists are also more difficult to manage.

This means advanced features become more valuable as your contact list grows.

If you’re building your first email marketing list, you might want to start with something else. AWeber, Mailchimp and SendPulse all offer compelling options for this – and GetResponse deserves a mention, too. These tools may also offer everything you need if you expect your company to stay in the small business category for the immediate future.

Luckily, most of the tools offer free plans or free trials so you can test them all out to see which ones meet your needs. Just remember to look at all of the pricing information and upgrade costs to see how much they’ll cost in the future.

FAQ