Recent articles by Marcus Taylor

Screen-Shot-2018-08-09-at-17.27.41 Content Marketing

Introducing the WordPress Content Personalization Plugin

Remember those choose your own adventure books? Well, imagine applying the ‘choose your own adventure’ concept to website content. You ask a question to your visitors, and the content on…

Marketing

10 Best Webinar Software Platforms for 2023

We compare the top webinar marketing platforms head-to-head, so you can choose the right tool for your business.

Engineering

The 10 Best Web Hosting Services of 2024

We analysed 53 web hosting companies to find out which services are the best.

Conversion Rate Optimisation

12 Landing Page Tips That Are Practically Magic

If you’re looking for the usual landing page advice like ‘change your buttons from blue to orange’ or ‘reduce your form fields’, you’re in the wrong place. In this BS-free…

Lead Nurturing

How to Segment Your Traffic into Buckets to Increase Your Leads & Conversions

Whether you’re marketing an e-commerce site, a SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results, by enabling you to…

active-campaign-stats Lead Generation

10 Ways to Get More Inbound Leads For Your Agency or Consultancy

Last year we had to turn away 300+ qualified leads. After four years of trial and error, Venture Harbour reached full capacity, with 100’s of leads on a waiting list….

Screen-Shot-2016-08-09-at-10.19.51 Conversion Rate Optimisation

Why Multi-Step Lead Forms Get up to 300% More Conversions

One of the best discoveries I’ve made in my career was finding out how well multi-step forms convert – and it all happened by accident (kind of like how penicillin…

ab-test-results Lead Generation

5 Ways to Get More Product Demos For Your B2B Or Enterprise Software Service

Last year, I spent a lot of time experimenting with and implementing lead generation strategies for a B2B financial software company. It had its challenges, but I learned some invaluable…

Conversion Rate Optimisation

25+ Best Form Builders for Marketers & Businesses

It doesn’t matter how much traffic you’re bringing to your website if you’re not converting them into customers or valuable leads. To do this, you need high-converting web forms across…

Content Marketing

How to Start a Blog (A Beginner’s Step-by-Step Guide)

I’m often asked by friends, clients, and in email enquiries what it takes to build a successful blog. I’ve put together this guide on how to start a blog to…

Lead Generation

35+ Lead Generation Tools To Boost Your Results In 2024

Building a predictable lead generation machine is challenging. Once you crack this challenge, though, it’s extremely rewarding as you can scale up faster, and afford to be more selective with…