Marketing

In this article, we’re looking at the five best Data Studio connectors that allow you to combine data from dozens – or hundreds – of different sources.

In this article, we look at some of the best product roadmap and product management software tools to bring this all together.

In this article, we’ve drawn up 101 examples of marketing goals and OKRs to inspire your next batch of campaign ideas.

Looking for a tool to manage your upcoming campaigns? Here we’ve rounded up our pick of the best software to track spend, ROI & more.

Plan and track marketing collaboratively with your team with our roundup of leading tools for marketing team communication.

We review some of the leading tools to plan marketing with everything in one place using these key marketing planning tools.

While there are countless project management software options available, finding a dedicated marketing management system – one that includes the specialist workflow and reporting features marketing teams need – is…

Marketing roadmaps help you plan complex strategies by scheduling marketing activities in a set timeframe. Today’s marketing teams have to manage campaigns across multiple channels with a mix of short-term…

Planning a marketing campaign in the modern digital age has never been more complex. User journeys are split across a growing network of channels and the number of interactions across…

For SaaS companies, the first major conversion goal is signing users up to a free version of a product: free trials, free plans, free tools, etc. This means you pump…

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have to strike a fine balance between maximising user numbers and revenue but there’s often a…