Lead Generation

Generating enough inbound sales leads to make your marketing campaigns profitable can feel like an uphill battle at times. We know what it’s like because we’ve been there ourselves and…

Finding the right mix of B2B inbound marketing strategies can be challenging and most articles covering this topic are only going to tell you the same obvious things. Generate leads…

LinkedIn is understandably the first social network that comes to mind when most people think about B2B marketing. There’s good reason for this; after all, LinkedIn is built from the…

According to data from Statista, the biggest challenge for businesses in the UK is attracting customers, with 80% of business owners citing this as their top concern. It seems British…

According to the latest Webinar Benchmarks Report from ON24, the average webinar attendance rate is 46%. This is pretty consistent with the results from previous studies and the 40-50% target is…

Salesforce is one of the best CRM platforms you’ll find on the market, enabling you to automate all kinds of lead nurturing and customer management processes. It’s a powerful piece…

Last month, LinkedIn rolled out an exciting new feature for lead generation ads. Lead Gen Forms are designed to increase mobile conversion rates by placing CTAs on your ads, making it…

There are plenty of ways to generate leads quickly with basically no effort at all. The problem is most of those methods do nothing but generate low-quality leads with next…

The majority of visitors to a website do not convert. But businesses still have an opportunity to capitalise on web traffic by creating a lead capture form that actually works….

As a B2B marketer, lead generation is key. Your target customers need a little more convincing when it comes to selling them on your products or services than someone selling…

Last year we had to turn away 300+ qualified leads. After four years of trial and error, Venture Harbour reached full capacity, with 100’s of leads on a waiting list….

Last year, I spent a lot of time experimenting with and implementing lead generation strategies for a B2B financial software company. It had its challenges, but I learned some invaluable…