Aaron Brooks, Venture Harbour %

Recent articles by Aaron Brooks

7 Marketing Personalisation Fails (and How to Get It Right)

Personalisation has become one of the biggest marketing trends in the industry in recent years. You’ll hear countless marketers talking about personalisation as an essential strategy for every brand and…

Marketing

30+ Marketing Automation Workflows You Can Implement Right Now

One of the biggest challenges with automating a business is knowing which tasks to actually automate. Choosing individual tasks is one thing (e.g.: automating invoices) but creating full workflows that…

Conversion Rate Optimisation

9 Simple CRO Fixes That Yield Big Results

Conversion rate optimisation (CRO) is an essential marketing strategy but knowing what to test can be a real nightmare – especially if you’re only just getting started with CRO. Choose…

Email Marketing

11 Secrets of Designing Emails That Convert (with Examples)

According to data from HubSpot, 99% of consumers check their email every day while 80% of business professionals believe email marketing increases customer retention. This shouldn’t come as a surprise….

Marketing

30+ Marketing & Sales Tasks You Can Automate

With only so many hours in the day, why manually do what can be automated? Here are the best marketing & sales tasks to automate.

Conversion Rate Optimisation

11 Places Your Website Is Losing Conversions – and How to Fix Them

According to insights from Unbounce, the average conversion rate for landing pages is 4.02% although this does vary from one industry to another. Either way, the vast majority of visitors…

Conversion Rate Optimisation

7 CRO ‘Best Practices’ That Can Kill Your Conversion Rate

Conversion rate optimisation (CRO) is one of the most important marketing strategies for modern brands. If you’re looking to make the most of your traffic and maximise ROI, then optimising…

Marketing

10 GDPR-Friendly Ways to Personalise Your Sales Funnel

One of the biggest challenges for marketers in the age of GDPR and other data privacy regulations is personalising digital experiences. The more relevant you can make your marketing messages…

Marketing

CTA Psychology: 11 Principles That Make Users Click

According to research from Unbounce, the average conversion rate on business landing pages is 4.02%. In some industries, these averages can drop as low as 2.6% or reach as high…

Lead Generation

11 Lead Generation Ideas That’ll Triple Your Email Signups

With the latest research showing online purchases involve anywhere between 20 and 500+ touchpoints, multi-channel lead nurturing has never been so important. The biggest challenge with multi-channel marketing is reliably…

Conversion Rate Optimisation

10 CRO Case Studies You Can Replicate to Increase Conversions

Running a successful conversion rate optimisation (CRO) campaign is easier said than done. Statistical significance can be a challenge in itself and this doesn’t guarantee you’ll even get a positive…

Lead Nurturing

A Guide to Lead Qualification & Scoring

How do you implement a framework to automatically qualify and score leads so you increase your chances of converting leads?

Aaron Brooks

Recent articles by Aaron Brooks

7 Marketing Personalisation Fails (and How to Get It Right)

30+ Marketing Automation Workflows You Can Implement Right Now

9 Simple CRO Fixes That Yield Big Results

11 Secrets of Designing Emails That Convert (with Examples)

30+ Marketing & Sales Tasks You Can Automate

11 Places Your Website Is Losing Conversions – and How to Fix Them

7 CRO ‘Best Practices’ That Can Kill Your Conversion Rate

10 GDPR-Friendly Ways to Personalise Your Sales Funnel

CTA Psychology: 11 Principles That Make Users Click

11 Lead Generation Ideas That’ll Triple Your Email Signups

10 CRO Case Studies You Can Replicate to Increase Conversions

A Guide to Lead Qualification & Scoring

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