Recent articles by Marcus Taylor

Page Fights Lead Generation

10 Lead Magnet Examples That’ll Get You 300-400% More Leads

With tens of thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before. As…

marketing-automation-reporting Marketing

23 Benefits of Marketing Automation

If you’re considering marketing automation for your company, it’s important to have a good understanding of what to expect, and what the key benefits are before you begin comparing the…

Victoria's Secret Conversion Rate Optimisation

15 e-commerce Product Page Design Ideas That Will Increase Conversions

When designing your Ecommerce product pages, the smallest differences can make a huge impact on the website’s overall conversion rate and profitability. Before we explore some specific ideas that you…

Search Marketing

What to Expect When Hiring a Digital Agency

Should you expect the results outlined in a proposal? Should you continue to use an agency that doesn’t produce results early on? Is it better to hire multiple specialists or…

google-analytics-funnel Marketing

13 Ways To Increase Ecommerce Sales That You Should Be Using

There’s no shortage of advice on growing e-commerce sales, but most of the advice is quite generic and, in many cases, outdated. In this post, I want to avoid the…

moneysupermarket Affiliate Marketing

10 Affiliate Marketing Strategies That Generated Us Over $1M in Income

The landscape for affiliate marketers has changed significantly over the past year. From tighter legislation for affiliates, to Google cracking down on thin affiliate content, and a general increase in…

mindvalley-academy Marketing

7 Ways To Sell Ebooks, Courses & Information Products

Whether you sell eBooks in the fitness niche or online courses on personal finance, there are a lot of valuable lessons that can be learned and applied from observing what’s…

Screen-Shot-2014-09-18-at-18.36.18 Marketing

How Foundr Got 100K Downloads in 15 Months

Earlier this year I read ‘Thick Face Black Heart’ by Chin-Ning Chu on Eastern business philosophies. One of the concepts from the book that’s stuck with me is the idea…

infusionsoft-campaign-builder

5 Creative Ways Small Businesses Are Using Marketing Automation

There’s no shortage of stories about small businesses that have grown their profits by an order of magnitude after implementing marketing automation software. Thanks to tools like Keap & Ontraport, the…

A/B test Barack Obama

Email A/B Testing: How to Scientifically Optimise Your Emails Like Barack Obama

During his election, Barack Obama raised $690 million in online fundraising. The majority of this money came from email marketing. What was his secret? Obama’s team obsessed over email A/B…

free-domain Engineering

How to Get a Free Domain Name in 60 Seconds

“If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch….

font-experiment Conversion Rate Optimisation

How Does Your Website’s Font Impacts Reader Engagement?

A few years ago, researchers at MIT confirmed that fonts impact our emotions when reading. A bad font can make us unconsciously frown, while a good font can make us…