Marcus Taylor, Venture Harbour %

Recent articles by Marcus Taylor

Marketing Management: A Tiny MBA in 20 Minutes

Are you responsible for your company’s promotional success? Launch high-ROI campaigns and prove your worth with this guide to Marketing Management.

Marketing

How to Use Marketing Segmentation to Improve Marketing Campaigns

Marketing segmentation is one of the easiest ways to boost revenue, but 89% of marketers don’t do it. Are you one of them? If so, this guide has you covered.

Lead Generation

15 Marketing Tactics That Work (And How to Plan Them)

Are you getting an ROI from your marketing tactics? Here are 15 proven marketing tactics to try today to boost ROI and build your business.

Marketing Ops

51 Critical Marketing Metrics (And How to Use Them)

Struggling with underperforming campaigns? Use these 51 critical marketing metrics to spot areas for improvement and get your promotional plan back on track.

Marketing

Target Audience: The Art & Science of Finding Your Ideal Buyers

Learn the 4-step process to finding your target audience. Discover the steps most marketers miss and uncover key findings.

Marketing Ops

How to Implement Agile Marketing

63% of CMOs say traditional advertising is dying. Is your business flexible enough to change? If you aren’t using Agile Marketing, then probably not.

Marketing Ops

Marketing Budget: The Complete Guide

You know you need a marketing budget, but you don’t know where to start. Our in-depth, step-by-step guide gets you started with your robust budget today.

Marketing

The Ultimate Guide to Building a Go-To-Market Strategy

Don’t market your new products without a clear roadmap to success. Our ultimate guide outlines 7 steps to building a winning go-to-market strategy.

Marketing

10 Business Planning Software Solution Compared

We compare the top business planning platforms head-to-head, so you can choose the right tool for your business.

Featured Guides & Articles Marketing

The Ultimate Marketing Plan in 5 Steps

Create a growth marketing plan in five steps using the same battle-tested process we use for our ventures.

Marketing

The Best Sales Enablement Tools Compared [20+ Apps]

Making sales is hard. From content management to conversation insights, these sales enablement tools should help your reps to hit their quotas.

Marketing

10 Social CRMs & Apps Compared

Check out our top 10 picks for the best social CRMs for your business. Get a detailed look at features + pricing and review our social CRM comparison chart.