Aaron Brooks, Venture Harbour %

Recent articles by Aaron Brooks

Agile Marketing: The Ultimate Guide

Agile marketing is one of the hottest trends in the industry but it’s also one of the most misunderstood and poorly implemented. Utilised properly, agile marketing allows you to respond…

Marketing

SaaS Marketing: 30 Examples of What Works

While SaaS marketing uses the same channels as traditional forms of digital marketing, its core principles are widely different. You’re not selling a tangible product or service that customers can…

Email Marketing

5 HIPAA Compliant Email Marketing Tools & CRMs Compared

Here are our picks for the 5 best compliant email marketing tools & CRMs for businesses.

Marketing Ops

Everything You Need to Know About Marketing Ops

Marketing operations is a broad term but it plays a specific and crucial role in today’s successful marketing teams. As companies wrangle with growing quantities of data, an increasing number…

Email Marketing

Ortto Review: Is It The Best Marketing Automation Software?

Update: In 2022 Autopilot rebranded as Ortto. We’ve updated our review where changes have been made (such as pricing) but some of the screenshots in this post are of the…

Marketing Strategy

The Marketing Mix: Building a Strategy With the 7Ps

We explore the marketing mix, its various frameworks, and most importantly how they can be applied in practice.

Marketing Ops

Marketing Teams: How to Structure & Manage Them Effectively

Even the most successful marketing teams can feel like they’re always playing catch-up. Consumer habits are constantly changing while evolving technology fuels further change – not only in the habits…

Marketing Ops

Marketing Budgets: How to Set, Allocate & Optimise Them

Marketing budgets are a tricky topic for every business and there’s no single formula that calculates the perfect budget for any given strategy. The ideal figure depends on the nature…

Growth Marketing

30+ Growth Marketing Strategy Examples

Growth marketing is the agile, evidence-based alternative to slow, opinion-based traditional marketing. But what does it look like in practice?

Growth Marketing

21 Marketing Experiments & Test Ideas

Marketing works best when it’s led by evidence. In other words, a series of marketing experiments that progressively build upon one another through iterative testing. This scientific approach to marketing…

Marketing Ops

ROI Calculator: How to Calculate Marketing ROI

Proving the value of marketing campaigns can be difficult, especially at the earlier stages of the marketing funnel where conversions and KPIs aren’t directly linked to sales or revenue. This…

Marketing

30+ Free Marketing Tools Compared

Marketing tools are designed to help your business grow by making your strategies more effective and easier to execute. They’re an investment and the basic principle of any growth tool…

Aaron Brooks

Recent articles by Aaron Brooks

Agile Marketing: The Ultimate Guide

SaaS Marketing: 30 Examples of What Works

5 HIPAA Compliant Email Marketing Tools & CRMs Compared

Everything You Need to Know About Marketing Ops

Ortto Review: Is It The Best Marketing Automation Software?

The Marketing Mix: Building a Strategy With the 7Ps

Marketing Teams: How to Structure & Manage Them Effectively

Marketing Budgets: How to Set, Allocate & Optimise Them

30+ Growth Marketing Strategy Examples

21 Marketing Experiments & Test Ideas

ROI Calculator: How to Calculate Marketing ROI

30+ Free Marketing Tools Compared

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