The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to maximise recurring revenue. To achieve goals at every stage of the funnel, you have to…
SaaS companies have to optimise the entire customer journey to convert leads into customers and, then, paid users into renewals and recurring revenue. This involves an endless cycle of conversions,…
SaaS Lead Generation: 27 Strategies For Software Companies
For SaaS companies, lead generation is the first step in a long customer cycle. You have to nurture leads into software users, paying customers and repeat revenue but it all…
Email marketing is the most important digital channel for SaaS companies, covering the whole customer journey with one-to-one interactions. From lead generation and lead nurturing to customer retention and support,…
SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks
Pricing is the most important strategic aspect of a SaaS product. Growing software companies have to strike a fine balance between maximising user numbers and revenue but there’s often a…
SaaS Customer Retention: 19 Strategies To Keep Users Paying
Two-thirds of companies experience churn rates of 5% or more but the numbers often look worse for SaaS companies. According to The SaaS Report 2019 from Reply.io, the average churn…
