Aaron Brooks, Venture Harbour %

Recent articles by Aaron Brooks

50 Essential Metrics & KPIs for SaaS Marketers

The SaaS customer cycle is long and complex, requiring constant strategy, development and optimisation to maximise recurring revenue. To achieve goals at every stage of the funnel, you have to…

Conversion Rate Optimisation

10 Best CRO Software for SaaS Companies

SaaS companies have to optimise the entire customer journey to convert leads into customers and, then, paid users into renewals and recurring revenue. This involves an endless cycle of conversions,…

Lead Nurturing

35 SaaS Lead Nurturing Strategies That Convert

Turn leads into paying customers with these lead nurturing strategies.

Lead Generation

SaaS Lead Generation: 27 Strategies For Software Companies

For SaaS companies, lead generation is the first step in a long customer cycle. You have to nurture leads into software users, paying customers and repeat revenue but it all…

Email Marketing

19 Email Marketing Strategies For SaaS Companies

Email marketing is the most important digital channel for SaaS companies, covering the whole customer journey with one-to-one interactions. From lead generation and lead nurturing to customer retention and support,…

Engineering

10 SaaS Subscription Billing Software Platforms Compared

We compare the top SaaS billing platforms head-to-head, so you can choose the right tool for your business.

Affiliate Marketing

10 Affiliate Marketing Software & Tracking Tools Compared

We compare the top affiliate marketing platforms head-to-head, so you can choose the right tool for your business.

Marketing

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Pricing is the most important strategic aspect of a SaaS product. Growing software companies have to strike a fine balance between maximising user numbers and revenue but there’s often a…

Marketing Strategy

Marketing Strategy: The Ultimate Guide

We’ve shared everything that should be in your strategy, from goal forecasting to audience research – and how to go about it.

Marketing

SaaS Customer Retention: 19 Strategies To Keep Users Paying

Two-thirds of companies experience churn rates of 5% or more but the numbers often look worse for SaaS companies. According to The SaaS Report 2019 from Reply.io, the average churn…

Marketing

10 Must-Have Marketing Tools for SaaS Companies

We compare the top marketing tools for SaaS companies head-to-head, so you can choose the right tool for your business.

Lead Generation

How to Increase MQLs for SaaS Companies

We’ve rounded up the top strategies for increasing demos, trials and qualified prospects for software businesses.

Aaron Brooks

Recent articles by Aaron Brooks

50 Essential Metrics & KPIs for SaaS Marketers

10 Best CRO Software for SaaS Companies

35 SaaS Lead Nurturing Strategies That Convert

SaaS Lead Generation: 27 Strategies For Software Companies

19 Email Marketing Strategies For SaaS Companies

10 SaaS Subscription Billing Software Platforms Compared

10 Affiliate Marketing Software & Tracking Tools Compared

SaaS Pricing: A Guide to Models, Strategies & Psychological Hacks

Marketing Strategy: The Ultimate Guide

SaaS Customer Retention: 19 Strategies To Keep Users Paying

10 Must-Have Marketing Tools for SaaS Companies

How to Increase MQLs for SaaS Companies

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