Aaron Brooks, Venture Harbour %

Recent articles by Aaron Brooks

The Bandwagon Effect: 7 Ways to Use It to Boost Your Conversions (With Examples)

Consumers like to think they buy thing through free will. In reality, the vast majority of our buying decisions are influenced by people and things around us. The bandwagon effect…

Conversion Rate Optimisation

15 Landing Page Form Examples & Best Practices for 2023

A good landing page has two jobs. First, it should inspire visitors to convert on the spot. And, failing that, it needs to generate some kind of secondary lead you…

Conversion Rate Optimisation

The Confirmation Bias: 7 Ways to Use It to Boost Your Conversions (with Examples)

Confirmation bias is a psychological habit where we interpret and remember information in a way that confirms our existing ideas and beliefs. Essentially, we’re geared to favour information that tells…

Conversion Rate Optimisation

The Halo Effect: 7 Ways To Boost Your Conversions

The halo effect is a classic psychological phenomenon that’s been used by marketers for almost a century. It’s the reason we’re shocked when a young, handsome man is convicted of…

Marketing

7 Free UX & Usability Tools to Improve Your Landing Pages

In our last article, we looked at 101 landing page optimisation tips to help you build better pages from the start and improve performance over time. That second part is…

Marketing

Landing Page Optimisation: 101 Tips, Strategies & Examples

Landing pages should be where the bulk and best of your leads are coming from. If they’re not, there’s something wrong. If they are, you can probably And, if they are,…

Marketing

14 Form A/B Test Case Studies & Ideas for Inspiration

Web forms rarely get the attention they deserve when it comes to conversion optimisation. Most brands settle for the same old designs, which are typically built on design principles from…

Conversion Rate Optimisation

22 Best Landing Page Builders in 2025

With countless tools like Unbounce, Clickfunnels, Instapage and Optimizely to choose from it’s easy to feel overwhelmed. We’ve made it a little easier.

Marketing

53 Business Automation Tools That Skyrocketed Our Growth by 330%

Since 2012, our team have built eight online businesses that have collectively grown by 330% or more per year. We’re extremely proud of this growth, but we wouldn’t have been…

Lead Generation

How We Got a 75.62% Webinar Attendance Rate

According to the latest Webinar Benchmarks Report from ON24, the average webinar attendance rate is 46%. This is pretty consistent with the results from previous studies and the 40-50% target is…

Conversion Rate Optimisation

Do Exit-Intent Pop-ups Actually Increase Conversions?

Love them or hate them, exit-intent pop-ups are a favourite lead generation strategy. They’re not without controversy though. We’re talking about one of the most divisive topics in the industry: a…

Marketing Strategy

Marketing Funnel Strategies: 5 Steps to Increasing Sales in 2025

The marketing funnel has been tweaked and modified countless times since the concept was first developed by E. St. Elmo Lewis in 1898. But, when you consider how much technology…