Hotjar is one of the more recent analytics tools designed to help marketers better understand their users. Considering the company only started in 2014 and secured its first customer in…
Enterprise email marketing software needs to meet higher standards of reporting, security, customisation than many tools – all while delivering ROI. Here are our top picks.
3 Homepage Design Tweaks That Increased Our Conversion Rates By 500%
Your homepage is always one of the trickiest assets of your website to optimise. No other part of your site has so much to do in a relatively short space:…
How to Automate Your Small Business in 5 Simple Steps
Automation is taking the marketing and wider business world by storm, thanks to a new breed of mature algorithmic technology that’s available for everyone to use. Now, brands of all…
12 Marketing Automation Tools That Saved us £155,000+ on Social Media & Lead Gen
Marketing automation has reached maturity over the past few years, allowing businesses in every industry to do more for less. Here at Venture Harbour, we’ve transformed the way we operate…
In many ways, marketing automation is the only trend that matters in the industry this year. After years of talking about big data, personalisation and cross-channel marketing, automation is finally…
How to Automate Quotes & Proposals to Capture More Leads
For many B2B businesses, quotes and proposals are an integral part of generating leads. The problem is they can be incredibly time-consuming to create for each prospective client, especially if…
7 Best Practices That Can Kill Your Conversion Rate
Best practices can be a wonderful thing, guiding you towards better website designs, marketing strategies and everything you could possibly need to build a better business. What’s not to love?…
19 Call to Action Examples You Can Steal For Yourself
Today we’ve got a whole bunch of killer CTA examples you can learn from to create more compelling calls to action that convert visitors into paying customers.
For a number of months now, we’ve been looking at various psychological devices used by marketers to influence buyer decisions – aka cognitive biases. If you’ve been following the entire…
The Serial Position Effect: 7 Ways to Use It to Boost Your Conversions w/ Examples
In this article, we’re looking at another psychological device used by marketers to influence buyer decisions. This time we’ll be talking about the serial position effect, which helps explain why…
Value propositions are one of the most important elements of every advertising campaign, product page on your website and interaction you have with your target audience. This is where you…
