Marketing

Which CRM platforms are best for larger enterprise businesses? We review our top ten picks – and highlight key features to consider in your search.

Landing pages are one of the most important selling tools on your website, allowing you to direct users to a targeted selling point that addresses their specific needs. Unlike a…

Designing GDPR compliant forms is one of the biggest challenges marketers have faced since 2018. Aside from the regulations being frustratingly vague, they seem to go against every form design…

Artificial intelligence (AI) and machine learning are dominating the tech scene right now and you only have to look at how much the likes of Google and Amazon are investing in these technologies to see how big a role they’re going to play in our future lives – both professionally and personally.

We tested MailChimp to find out why so many marketers are moving to other tools instead, despite being one of the most successful email marketing tools.

Hotjar is one of the more recent analytics tools designed to help marketers better understand their users. Considering the company only started in 2014 and secured its first customer in…

Automation is taking the marketing and wider business world by storm, thanks to a new breed of mature algorithmic technology that’s available for everyone to use. Now, brands of all…

Marketing automation has reached maturity over the past few years, allowing businesses in every industry to do more for less. Here at Venture Harbour, we’ve transformed the way we operate…

For many B2B businesses, quotes and proposals are an integral part of generating leads. The problem is they can be incredibly time-consuming to create for each prospective client, especially if…

Today we’ve got a whole bunch of killer CTA examples you can learn from to create more compelling calls to action that convert visitors into paying customers.

For a number of months now, we’ve been looking at various psychological devices used by marketers to influence buyer decisions – aka cognitive biases. If you’ve been following the entire…

In this article, we’re looking at another psychological device used by marketers to influence buyer decisions. This time we’ll be talking about the serial position effect, which helps explain why…