Marketing

With remote working sharply on the rise (50% of the entire UK workforce is expected to work remotely at some capacity), more people are getting the day’s tasks done at…

Remote working has been on the rise for sometime now and is increasingly at the forefront of how companies are expected to enable flexibillity for their staff. More so, Covd19…

Remote working has transformed the way we build businesses and careers. Studies show that remote workers are happier in their jobs and life in general, which keeps them working in…

HubSpot is one of the leading names in marketing software, offering a full suite of tools designed to help businesses grow. While the likes of Salesforce and Infusionsoft target enterprise…

According to findings from Ascend2, 62% of marketing professionals see hyper-personalisation as a crucial strategy but only 9% have successfully implemented it. While this comes from a relatively narrow focus…

Personalisation has become one of the biggest marketing trends in the industry in recent years. You’ll hear countless marketers talking about personalisation as an essential strategy for every brand and…

One of the biggest challenges with automating a business is knowing which tasks to actually automate. Choosing individual tasks is one thing (e.g.: automating invoices) but creating full workflows that…

With only so many hours in the day, why manually do what can be automated? Here are the best marketing & sales tasks to automate.

One of the biggest challenges for marketers in the age of GDPR and other data privacy regulations is personalising digital experiences. The more relevant you can make your marketing messages…

According to research from Unbounce, the average conversion rate on business landing pages is 4.02%. In some industries, these averages can drop as low as 2.6% or reach as high…

Zoho offers a comprehensive suite of business management tools to help you with everything from marketing and productivity to finance and HR. In this review, we’re focusing our attention on…

SharpSpring is a relatively new name in the marketing automation arena but it’s turned a few heads since hitting the market in 2014. The platform now has a reputation for…