Marcus Taylor, Venture Harbour %

Recent articles by Marcus Taylor

Email A/B Testing: How to Scientifically Optimise Your Emails Like Barack Obama

During his election, Barack Obama raised $690 million in online fundraising. The majority of this money came from email marketing. What was his secret? Obama’s team obsessed over email A/B…

Engineering

How to Get a Free Domain Name in 60 Seconds

“If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch….

Engineering

How Installing a Content Delivery Network (CDN) Improved My Site Speed by 30.2%

Last night, I ran an experiment to see just how much impact installing a CDN would have on improving page loading times. I’d heard that they can save up to…

Email Marketing

How To Build A Mailing List With 19,876 Subscribers

It may seem like every man and his dog now has a newsletter, but for good reason; email newsletters are one of the most effective digital marketing channels. If you’re…

Email Marketing

Keap (FKA Infusionsoft) Review – Pros, Cons, Pricing & More

Four months ago, one of our clients bit the bullet with Infusionsoft. In this post, I’ll share why we chose Infusionsoft and what the experience has been like since they…

Marketing

The Definitive Guide to Starting an Online Business

Over $3 trillion change hands every single day. It’s estimated that over $650 million of this is exchanged daily between online businesses and the 2.9 billion internet-enabled people on our…

Marketing

Facebook Contest & Promotions Apps – Which One is the Best?

A couple of months ago, I ran a Facebook contest for a client of ours called FanDistro. In 7 days, we had driven 618 competition entries, and just over 500…

Engineering

13 Best WordPress Slider & Carousel Plugins of 2026

I have a love-hate relationship with WordPress slider plugins. On the one hand, they’re great for adding flare and displaying extra content without having to give away extra real estate…

Conversion Rate Optimisation

How to Reduce Your Bounce Rate: 19 Steps to Reduce Bounces by 29%

Bounce rate is a commonly misunderstood metric with negative connotations. When you understand what truly constitutes a ‘bounce’, it’s clear that a high bounce rate is not necessarily a bad…

Growth Marketing

What Is Predictive Analytics & Can It Give You an Advantage?

Data empowers us with knowledge of what did or didn’t work in the past. In hindsight, we all have 20/20 vision. But what if you had 20/20 vision, not in…

Email Marketing

7 Best Transactional Email Services: Sendgrid vs. Mandrill & More

A good transactional email service saves developer time, improves deliverability and reduces support issues. Here’s our top picks.

Engineering Marketing

How to Improve Your Page Load Speed by 70.39% in 45 Minutes

In 2006, Amazon reported that for every 100 milliseconds they speed up their website, they see a 1% increase in revenue. Then Google announced, in an effort to improve the…