10 Case Studies of Using Blogging for B2B Lead Generation
According to Content Marketing Institute, 89% of B2B marketers are engaged in content marketing. However, separate research from Backlinko suggests 94% of all blog posts published earn a grand total…
Zoho CRM Review: Where it shines (and where it’s quite overrated)
Zoho offers a comprehensive suite of business management tools to help you with everything from marketing and productivity to finance and HR. In this review, we’re focusing our attention on…
If you want to convert leads into paying customers (which you do, of course), segmentation is one of the most important aspects of your marketing strategy. No matter what line…
SharpSpring Review: Where it shines (and where it’s quite overrated)
SharpSpring is a relatively new name in the marketing automation arena but it’s turned a few heads since hitting the market in 2014. The platform now has a reputation for…
If you’ve ever read those success stories of modern tech startups and wondered how on Earth they managed to turn a bedroom venture into a multi-billion enterprise, you’re going to…
5 Ways to Use Live Chat Software & Chatbots For Lead Generation
No doubt you’ve noticed the drastic increase in live chat widgets on websites over the past few years. This has coincided with the rise of chatbots – a new spin…
LinkedIn is renowned as the social network for B2B marketing but getting results from the platform isn’t as straightforward as you might hope. You can’t just fill out your company…
Marketo Review: Where it shines (and where it’s quite overrated)
Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing,…
Unbounce Review: Is it the best landing page builder?
Landing pages have always been tricky for us here at Venture Harbour. Our developers are busy building and optimising our ventures – but our marketing team needs landing pages built…
