Recent articles by Aaron Brooks

Lead Generation

What is a Marketing & Sales Qualified Lead?

What seperates an MQL from an SQL – and how can you use this distinction to convert more leads into customers?

Lead Generation

10 Case Studies of Using Blogging for B2B Lead Generation

According to Content Marketing Institute, 89% of B2B marketers are engaged in content marketing. However, separate research from Backlinko suggests 94% of all blog posts published earn a grand total…

stirke-when-the-iron-is-hot_0 Marketing

Zoho CRM Review: Where it shines (and where it’s quite overrated)

Zoho offers a comprehensive suite of business management tools to help you with everything from marketing and productivity to finance and HR. In this review, we’re focusing our attention on…

fb49593a-08cb-4379-b588-274e55ce9b97-1 Lead Nurturing

The Complete Guide to Lead Segmentation

If you want to convert leads into paying customers (which you do, of course), segmentation is one of the most important aspects of your marketing strategy. No matter what line…

Marketing

SharpSpring Review: Where it shines (and where it’s quite overrated)

SharpSpring is a relatively new name in the marketing automation arena but it’s turned a few heads since hitting the market in 2014. The platform now has a reputation for…

lead-3 Marketing

The Ultimate Guide to Systemising Your Business

If you’ve ever read those success stories of modern tech startups and wondered how on Earth they managed to turn a bedroom venture into a multi-billion enterprise, you’re going to…

Lead Generation

5 Ways to Use Live Chat Software & Chatbots For Lead Generation

No doubt you’ve noticed the drastic increase in live chat widgets on websites over the past few years. This has coincided with the rise of chatbots – a new spin…

my-network-screen Lead Generation

10 Ways to use LinkedIn for B2B Lead Generation

LinkedIn is renowned as the social network for B2B marketing but getting results from the platform isn’t as straightforward as you might hope. You can’t just fill out your company…

Marketing

Marketo Review: Where it shines (and where it’s quite overrated)

Marketo is one of the biggest names in marketing software, offering a wide range of solutions for businesses of all sizes – from marketing automation to lead management, email marketing,…

features-1

5 White Label Email Marketing Tools for Agencies

Compare the best white-label email marketing platforms that you can use to manage email marketing for your clients.

Marketing

Unbounce Review: Is it the best landing page builder?

Landing pages have always been tricky for us here at Venture Harbour. Our developers are busy building and optimising our ventures – but our marketing team needs landing pages built…

Screen-Shot-2019-03-26-at-17.12.58 Search Marketing

10 Best PPC & Remarketing Agencies for 2023

If you’re looking for a specialist PPC agency to skyrocket your advertising efforts, this is the article for you.