Aaron Brooks, Venture Harbour %

Recent articles by Aaron Brooks

Anchoring Bias: 7 Ways to Use It to Boost Your Conversions (With Examples)

Throughout 2017 we looked at a number of psychological devices marketers use to influence buyer decisions – and we’re not done yet. This week we’re looking at something called anchoring…

Marketing

10 Web Design Trends That’ll Boost Conversions in 2025

With 2018 fast approaching, marketers are busy getting their strategies in place for the year ahead – and it’s a year that promises plenty of change. We’ve got the rise…

Marketing

101 Webinar Marketing Tips to Drive More Signups, Attendees & Sales

Webinar marketing is a favourite strategy for B2B brands looking to build a stronger relationship with their audience. Aside from capturing new leads, webinar marketing can help you gauge how…

Marketing

The Mere Exposure Effect: 7 Ways to Use It to Boost Your Conversions (with Examples)

Over the last few months, we’ve been looking at a range of psychological devices marketers use to influence buyer decisions and increase conversions. Today it’s all about the mere exposure…

Marketing

The Endowment Effect: 7 Ways to Use It to Boost Your Conversions (with Examples)

Over the past few months, we’ve been looking at a series of psychological and behavioural economic factors marketers use to drive conversions. This week we’re looking at the endowment effect,…

Marketing Strategy

The Ultimate Guide to Creating a Value Proposition with 30+ Examples

Value propositions are one of the most important elements on web pages and ads. Capturing people’s interest and getting them to find out more about what you’re offering all comes…

Marketing

Sunk Cost Bias: 7 Ways to Use It to Boost Your Conversions (with Examples)

Sunk cost bias (otherwise known as sunk cost fallacy) is a psychological trap we fall into when making decisions. It’s the reason we overeat expensive meals, hoping to get our…

Marketing Ops

Which Marketing Metrics & KPIs Should You be Tracking – and Why?

One of the biggest challenges for marketers today is measuring the success and profitability of their campaigns. In an increasingly data-driven industry, marketing strategies need to prove their worth and…

Marketing

Loss Aversion: 7 Ways to Use It to Boost Your Conversions (with Examples)

Loss aversion is the theory that we fear loss considerably more than we desire to gain something. More specifically, it says the psychological pain of losing something is roughly twice as…

Marketing

18 Mobile Landing Page Optimisation Ideas & Best Practices

With mobile dominating search, more of your landing page traffic comes from the portable devices in people’s lives. Research by Wolfgang Digital reveals that 59% of all e-commerce sessions in…

Conversion Rate Optimisation

19 Ways to Add Urgency to Your Landing Pages (with Examples)

As the online consumer journey continues to get longer for most purchases, it’s increasingly difficult to get quick conversions. People do a lot of research before buying these days and…

Conversion Rate Optimisation

12 Homepage A/B Test Ideas Backed by UX Research

In many cases, the homepage will be the first thing users see of your brand. The big challenge with homepage design is you’ve got represent your entire business and offer…